Account-based strategies are all the rage right now — account-based marketing (ABM), account-based sales development, even “account-based everything.” With so many people talking about going account-based, who can blame marketers for not knowing where to start? ALSO READ: 7 ABM Tools...

When your sales and marketing programs have scaled to the extent that you need to maintain a large, consistent volume of leads, outsourced lead gen is the next logical move.   You can use another company’s resources and databases to drive...

It can be hard for mere mortal marketers to keep track of all the touch points in the modern buyer’s journey, and even harder to take advantage of the opportunities those interactions provide. That’s why marketing automation is so useful. With...

Frustration often leads to change. Take, for example, spam. In 2008, spam emails constituted almost 93 percent of total global email volume. That means the average user world-wide wasn’t able to find even one legitimate email for every ten in...

For too long, business-to-business marketers have subscribed to a flawed ideology. We have been told that business buyers are automatons that only care for a certain set of numbers and operate on a purely logical basis. Our audience may include people...