TechnologyAdvice Blog
8 Effective Tips for Creating Successful Loyalty Programs
We spoke to two loyalty program experts to learn more about what it takes to create and sustain a successful loyalty program in today’s flooded marketplace of free stuff, sweepstakes, online giveaways, content unlocking, and cash rewards. We asked BigDoor’s Director of...
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) Customer loyalty programs have been a staple of coffee shops, airlines, and grocery stores for years, typically in the form of credit cards or special punch cards. Recently, as consumers...
Big Data’s Expanding Role in Digital Advertising
Guest post by Gil Allouche, Vice President of Marketing at Qubole. Desktops, laptops, tablets, smartphones—busy consumers have all kinds of ways to connect and communicate from anywhere and at anytime. All of this connectivity is generating huge volumes of valuable...
3 Ways Going Paperless Can Enhance Office Communications
Encouraging business growth is one of the main advantages of going paperless. The benefits of a paperless office range from a more streamlined workflow, to increased operational efficiency. Below, we look at three ways in which getting rid of paperwork...
How to Optimize Your Email Marketing
Email marketing is still a very important and successful form of marketing and certainly has the potential to increase a business’ revenue if used correctly, the only problem is how to implement or optimize your email marketing campaign successfully in...