TechnologyAdvice Blog

10 Brainstorming Ideas to Inspire Your Content Marketing Team

A truly good idea is a great way to motivate your marketing team to do their best work and to get your audience clicking, sharing, and converting. But finding that good idea, let alone filling the editorial content calendar, can...

March 21, 2024

Using 2nd Party Data to Fuel Just-In-Time Marketing

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Lead Generation

Using 2nd Party Data to Fuel Just-In-Time Marketing

The right message, to the right buyer, in the right place, at the right time. Just-in-time marketing is a simple yet powerful concept that B2B marketers strive to make a reality across their brand and demand programs. It’s a clear...

February 29, 2024

Stay Top of Mind with Re-Targeting Your Site Visitors

B2B Paid Media

Stay Top of Mind with Re-Targeting Your Site Visitors

Retargeting and remarketing are vital parts of marketing strategies. Consumers are inundated with ads, making it easy for “ad blindness” to set in and keeping them from connecting with the brands that are trying to speak to them. And even...

February 7, 2024

How AI Helps Create Better Display Campaigns

B2B Paid Media

How AI Helps Create Better Display Campaigns

Artificial intelligence is seemingly everywhere these days, with 34% of companies already using AI and 42% more exploring its capabilities. And considering tools like ChatGPT have a low barrier to entry and are free to use, it’s not surprising that...

January 31, 2024

How to Execute an ABM Strategy Using Digital Advertising

B2B Marketing B2B Paid Media

How to Execute an ABM Strategy Using Digital Advertising

Digital advertising has a huge reach, which is why so many marketers use it in their campaigns. The Google Display Network alone reaches 90% of global internet users and 94% of internet users in the United States. Thanks to this...

January 24, 2024

Data-Driven Advertising Strategies to Improve Your Lead Capture

B2B Paid Media Lead Generation

Data-Driven Advertising Strategies to Improve Your Lead Capture

Lead capture is a critical part of most B2B marketing campaigns, and many marketers will ignore other methods of advertising in favor of lead generation. That would be a mistake, however, because data-driven advertising can help businesses put their messages...

January 17, 2024

B2B Marketing

Rebuilding Your Newsletter List After the Google Scrub

Have you noticed a large drop in your number of email subscribers over the last week or two? If so, it’s likely because Google started deleting accounts that hadn’t been used for at least two years on December 1st. While...

January 9, 2024

How to Create Demand with Native Content

Content Marketing Demand Generation

How to Create Demand with Native Content

Native advertising is a style of paid advertising that markets your solution in a way that the ad looks consistent with the branded style of the platform you’ve uploaded it on. The purpose of native content is to have your...

January 3, 2024

The Role of Programmatic Advertising in the B2B Customer Journey

B2B Marketing Content Marketing

The Role of Programmatic Advertising in the B2B Customer Journey

As businesses start take the full funnel into consideration during the sales process, marketers are leaping at the opportunity to showcase what they’ve known for a while — display advertising has actual value, despite return on investment (ROI) being difficult...

December 12, 2023