When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The average buying committee is around 7 people, however, no two buying...

Everyone needs cybersecurity — from enterprise corporations down to small businesses. Any size company can fall victim to a cyber attack, and the results can be disastrous. The average cost of a data breach is $4.35 million with small and...

Job markets were turned upside down when the global COVID pandemic struck in 2020. Employees in industries that suffered heavily from closures and restrictions looked for employment in more stable fields. Remote work meant office workers were no longer tied...

Building relationships is an essential part of marketing your business. Many business owners leverage tools like social media to gain a following, share their experiences, and generate warm leads for their products or services. But, even though tools like social...

Gartner says that approximately 40 percent of all employees are what it describes as “business technologists.” These employees sit outside of the IT organization, but work with technologies like business intelligence and data analytics. And as more digital natives enter...

The K to 12 education sector is high on the list of industries upended by the COVID-19 pandemic. It’s also high on the list of industries that were perhaps permanently changed by the pandemic. Remote learning remains an area of...

In this episode of B2B Nation, we talk to Paul Cowan, CMO of FreshBooks, about marketing software-as-a-service (SaaS) applications to small businesses. SaaS marketers tend to move more quickly than other B2B tech marketers, and that’s especially true of those...