TechnologyAdvice Blog

Why Drip Campaigns Work and How to Build a Good One

Autoresponders, lifecycle emails, lead nurturing campaigns, onboarding emails . . . drip campaigns go by many names and serve many purposes. Because email marketing is ubiquitous, it’s easy to take the value of a well-crafted drip campaign for granted. The...

March 21, 2016

B2B Buyer Journey

Adapting to a Nonlinear Buying Cycle

Thought leaders and analysts have described the modern buying cycle with every metaphor imaginable. It’s a bow tie. It’s a vortex. A hub and spokes. A labyrinth. Regardless of your persuasion, the common theme is clear: the buying cycle is...

March 11, 2016

B2B Marketing

Why Email is Still a Top Channel for B2B Marketing

This article is a guest contribution from Maria Wachal, Content Manager at Freshmail. Maria is passionate about digital marketing and content creation. She puts her technical and trade experience to work towards the goal of enhancing email marketing. Email marketing...

March 10, 2016

Infographic: What It Takes to Be Customer-Centric

B2B Buyer Journey B2B Marketing

Infographic: What It Takes to Be Customer-Centric

Being “customer-centric” is common sense. It’s similar to being “goal-oriented,” “data-driven,” or “user-friendly.” Assuming you want your company to profit and succeed, why would you not want to be those things? Most marketers and salespeople understand the theory of customer centricity well....

March 4, 2016

B2B Marketing

How to Perfect the Art of Email Capture

Even in an era of ubiquitous social networks, email remains the customer’s preferred way to communicate with a business. Email is also an effective way to drive traffic to your site, and a superior channel for acquiring customers. Since email...

February 29, 2016

Why Customer Segmentation Still Matters for Marketers

B2B Marketing

Why Customer Segmentation Still Matters for Marketers

These are exciting times for marketers. The mediums used to communicate with buyers are wellsprings of data, and this data has escalated the marketer’s ability to shape and adapt the customer journey to ever more specific degrees. Naturally, personalization has...

February 15, 2016

B2B Marketing

The Hottest B2B Prospecting Strategies

B2B prospecting isn’t synonymous with lead generation, but it is part of lead generation. It’s the part that takes place on the very front end, before qualification, nurturing, and development. Companies use B2B prospecting to build lists of prospects. Pretty...

February 12, 2016

B2B Marketing

12 Books Every B2B Marketer Should Read

B2B marketers have an acute need for insight and mastery of skills. Whether it’s the latest research report, a new campaign strategy, or a streamlined technical workflow, every new piece of knowledge has the power to improve job performance and...

February 8, 2016

Demand Generation

The Art of Demand Generation Meets the Science of Lead Generation

A lot of analysts and B2B companies use the terms “demand generation” and “lead generation” interchangeably. While not overtly harmful, this conflation is inaccurate. On a semantic level, demand and leads are two very different things. A lead is a...

February 5, 2016

The Pros and Cons of Affiliate Marketing vs. Advocate Marketing

B2B Marketing

The Pros and Cons of Affiliate Marketing vs. Advocate Marketing

Are you comparing affiliate marketing vs. advocate marketing? Trying to find the best way to build a steady stream of business referrals? Both strategies can work well, but each requires a different approach and set of tools. Before pursuing any...

February 3, 2016

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TechnologyAdvice Blog

Why Drip Campaigns Work and How to Build a Good One

Adapting to a Nonlinear Buying Cycle

Why Email is Still a Top Channel for B2B Marketing

Infographic: What It Takes to Be Customer-Centric

How to Perfect the Art of Email Capture

Why Customer Segmentation Still Matters for Marketers

The Hottest B2B Prospecting Strategies

12 Books Every B2B Marketer Should Read

The Art of Demand Generation Meets the Science of Lead Generation

The Pros and Cons of Affiliate Marketing vs. Advocate Marketing

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