This article is a guest contribution from Paul Albright, CEO and co-founder of Captora. Paul brings unique experiences from leading product, marketing, and sales in some of Silicon Valley’s most innovative companies. Most recently, Paul served as chief revenue officer at Marketo, where he...

“B2B email marketing” is an oxymoron. That’s the problem. The known limitations of email marketing don’t accommodate the demands and complexities of the B2B buying cycle. You can send marketing emails to your contacts seven times a week (Buy our...

Jim Williams, the VP of marketing at Influitive, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: The history and growth of advocate marketing How to measure success with a program like Influitive...

This article is a guest contribution from Amy Saunders, a content creator at Infusionsoft. Infusionsoft helps small businesses thrive with sales and marketing software that uses automation to organize contacts, turn leads into customers and transform customers into raving fans. You’d keep in touch...

A marketing campaign is a conversation. It’s a conversation between a business and a group of prospects, but a conversation nonetheless. And like a conversation, it will be short-lived and unproductive if one party fails to show respect and deference to...