Note: You can download the full report from our Research Library! You can’t call it a comeback, because email never really went away. But smartphones’ increasing screensize and near omnipresence in many countries is fueling an email revival. The majority...

At its best, marketing automation isn’t lazy, email-centric, or spammy; it’s holistic. Lead management, landing page optimization, social media outreach, sales integration — these are the critical components of successful, ongoing marketing automation. But there’s nothing to market if there’s nothing to...