Research-Driven Content Bundles
Build brand authority and reach new prospects at every stage of their buying journey with integrated content bundles fueled by custom research and original insights.
Fueled by Research
In a world where AI generated content fills your buyers’ feeds, original research still stands out.
Cross-Channel
Create cross-channel content in a variety of formats to reach and influence more potential buyers.
Maximize ROI
Get the most out of your thought leadership by atomizing your content to support multiple programs.
See It In Action
TechnologyAdvice’s own marketing team wanted to put this to the test, so we deployed StudioA to create a research-driven content bundle around the idea of Modern B2B Tech Buyer Trends.
What started as a custom survey ended as an integrated suite of content assets optimized for different marketing channels to help us build brand authority around this topic and maximize the impact of our primary research. Check out all of the StudioA assets we leveraged in this program below.
Research Report
Custom Research Report
StudioA developed a custom Research Report with data collected via a custom survey that solicited responses from across various TA brands including TechRepublic, eWeek, and eSecurity Planet.
This data wasn’t only valuable for ourselves, but our customers also had an opportunity to benefit from the data!
With this report, we were able to
Article Series
Article Series for Blogs and Native Advertorials
StudioA created various editorial articles based on the research report to fuel our blog and inbound marketing strategy. In addition to a primary blog sharing the key findings from the research, they created a listicle article entitled “25+ B2B Tech Buyer Stats Marketers Need to Know in 2025” that includes stats from our original research combined with 3rd party stats and quotes.
Infographics
Infographics Enhance Shareability
StudioA repurposed our research into an easy to consume infographic that explains the key findings marketers need to know. In addition to leveraging this on social media, this asset acts as a resource that our sales team can share with customers and our demand gen team can leverage for lead generation programs.
Webinars
Webinars for Lead Generation
We also promoted and hosted a live webinar to share the results of the research and to provide a unique perspective on how our audience can action the key findings. In addition to positioning our brand as an authority on this topic, this webinar was a high-value lead generation program for our marketing team. In addition to our own webinar, we have taken this same content out onto 3rd party webinar channels to reach additional audiences with our key message.
Interested in Doing Your Own Research-Driven Content Bundle with StudioA?
Book a call with our content strategists to learn how you can leverage content bundles to build brand authority and generate more leads with your target audience.