TechnologyAdvice Blog
How Can B2B Brands Capitalize on Livestreaming to Drive New Business?
Video content is the most important and impactful way brands can engage with their customers in 2022. Don’t believe me? Log into your favorite social media platforms and investigate. Wyzowl recently reported that 84% of people have been convinced to...
What Makes a Successful Community & How to Measure Its Success
Building a community is one thing, but knowing whether it’s working is another. Now that you know what a community is and how to create one, we’ll dive deeper into how to measure a community’s success. The SPACES Model for...
Strategies for Building a Community
Building community is easier said than done, but we’ve compiled strategies to get started. In case you missed it, the first piece in this series defined community as a marketing strategy that augments and scales your company’s existing marketing efforts....
What’s the Business Value of Social Media Marketing & Engagement?
The case for using social media to promote a B2C product or service is pretty clear at this point, but the value of social media isn’t as obvious for B2B businesses. If your B2B company isn’t currently active on social...