In a report published in the spring of 2020, Forrester warned B2B organizations that they needed to become more customer-centric or risk falling behind. Customer centricity, and even customer obsession, are becoming popular labels for some of the most recognized...

Ike Singh Kehal and his team at Social27 spent much of 2019 re-thinking online events and virtual experiences. A few months later, with the global pandemic shutting down in-person events of all sizes, Social27 found itself flooded by inbound inquiries...

Today’s technology vendors talk a lot about agility, and few teams need to be more agile than the B2B marketers trying to sell emerging technologies. Take, for example, Relative Insight, a language analysis vendor that started out helping protect children...

Before making a large purchase, 81 percent of shoppers turn to search engines to research their options. Potential customers want information about the product or service they’re purchasing, but most businesses struggle to scale their search engine optimization (SEO) efforts...

As a part of your marketing strategy, online community and community management are hot topics because they don’t simply focus on feeding the prospect funnel. Your online community is about building connections and deepening the engagement with an audience that...

We spend a lot of time on B2B Nation discussing how marketing continues to evolve. In this episode, we’re turning our focus to public relations, or to put it in marketing terms, earned media as opposed to paid media. Not...

Integrated marketing agencies have been a part of the B2B landscape for years.  And as the marketing landscape shifts, first from print to digital, and now into a data-driven and analytical mindset, it got us wondering: “Where do agencies fit...