This is a guest post from Erik Harbison, the Chief Marketing Officer at AWeber. Erik oversees the company’s overall marketing operations, vision, and strategy. His areas of expertise range from emerging marketing strategies and customer retention/loyalty to email marketing, social...

If you know anything about lead generation, you know it’s important to balance programs across multiple channels. A multi-channel campaign, properly constructed, will bring in a decent volume of leads at all stages of the funnel. What are those channels...

“The future is already here. It’s just not evenly distributed yet.” Attributed to the indelible William Gibson, this quote could be used to describe any range of technologies, but in the current marketing landscape, it’s best suited to characterize the...

Marketing has an intrinsic link to outsourcing. Ever since the industry grew from a novelty to a full-blown profession, businesses have relied on the expertise of agencies outside the company’s walls to strategize and execute various pieces of marketing, media,...

Marketing technology — or “MarTech,” as some call it — is one of the fastest-growing IT verticals. But the rising tide of new tools and platforms isn’t just adding convenience to old workflows; it’s literally changing the way we market....