The following guest post was written by Rachel Martinez, a communications and marketing specialist at ZoomInfo. ____ Have you lost touch with your contacts? It happens more often than you’d think, even with a lead nurturing strategy in place.  ...

The increasing amount of low quality leads marketing automation software passes to sales is a trend companies can’t ignore. Properly scoring leads can fight low quality and keep your sales team closing deals. Sixty-seven percent of the buyer’s journey is...

Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing marketing strategies than pure intuition. It also paints marketing more as a science than an art, which appeals to...

Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business marketing. a slew of new technologies is making it possible for small and mid-market companies to target the proverbial “whales”...