TechnologyAdvice Blog

4 Ways to Fail at B2B Telemarketing

If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they...

August 13, 2015

Is the Marketing Qualified Lead (MQL) Dead?

B2B Marketing

Is the Marketing Qualified Lead (MQL) Dead?

Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads are one of the most important metrics marketers can measure. Why? Because these leads...

August 5, 2015

Lead Nurturing Mistakes Everyone Makes and How to Fix Them

B2B Marketing

Lead Nurturing Mistakes Everyone Makes and How to Fix Them

How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales teams. Lead nurturing is about finesse, and mistakes in the process will derail the...

July 30, 2015

5 Lead Nurturing Best Practices (and Worst Practices)

Demand Generation

5 Lead Nurturing Best Practices (and Worst Practices)

Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong nurturing programs produce 50 percent more leads at a third less the cost. That’s...

July 6, 2015

Email Marketing vs. Marketing Automation: Is There a Difference?

B2B Marketing

Email Marketing vs. Marketing Automation: Is There a Difference?

The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of over nine percent from 2015-2019. This increase in...

June 18, 2015

How to Use Marketing Automation to Build Buyer’s Journeys

B2B Buyer Journey

How to Use Marketing Automation to Build Buyer’s Journeys

It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences. Focusing on touchpoints — whether digital, in-person, on the telephone, etc. — may improve...

May 26, 2015

3 Detailed Marketing Automation Examples

B2B Marketing

3 Detailed Marketing Automation Examples

Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both marketing and sales. It’s all too simple — and common — for articles on...

May 14, 2015

5 Mistakes That Will Send You To The Spam Folder (Infographic)

B2B Marketing

5 Mistakes That Will Send You To The Spam Folder (Infographic)

Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as much as 23 percent of a company’s total sales, and our own research...

April 30, 2015

Content Marketing

Expert Interview: The Three Pillars of Effective Content Marketing

Kane Jamison, the Founder at Content Harmony, was a recent guest on the TechnologyAdvice Expert Interview Series podcast, and shared his insight on inbound marketing. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores the business technology landscape through...

April 28, 2015