This is a guest post from FreshMail’s Joanna Wojcik. As Content Manager at FreshMail, Joanna is responsible for creating valuable material and building relationships with online communities where businesses meet. She can be contacted at joanna.wojcik@freshmail.com ____ When it comes to...

If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they...

Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads are one of the most important metrics marketers can measure. Why? Because these leads...

How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales teams. Lead nurturing is about finesse, and mistakes in the process will derail the...

The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of over nine percent from 2015-2019. This increase in...

Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both marketing and sales. It’s all too simple — and common — for articles on...

Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as much as 23 percent of a company’s total sales, and our own research...