TechnologyAdvice Blog

5 Essential Analysis Tips for Content Syndication Lead Nurture Campaigns

When you purchase content syndication leads, you get access to folks who are just forming their opinions on their next technology solution. While you could just pop these leads into your normal TOFU nurture process, that’s not best practice. In...

March 24, 2020

Redefining KPIs: How To Evaluate Your Marketing Lead Programs As A Portfolio

Demand Generation

Redefining KPIs: How To Evaluate Your Marketing Lead Programs As A Portfolio

Conversion rate feels like the most important metric that lead generation teams can measure. But if you only look at the conversion rate, you’ll only see part of the story. To truly understand the full value of each of your...

March 6, 2020

The Most Important Lead Metric You’re Not Tracking is PCPL: Pipeline Created Per Lead

Demand Generation

The Most Important Lead Metric You’re Not Tracking is PCPL: Pipeline Created Per Lead

As long as there have been sales teams, there have been complaints about the quality of leads. Sales teams can get bogged down in the day to day minutiae of calling, follow-up, emails, and LinkedIn messages, which can warp their...

March 4, 2020

How Do Lead Generation Services Really Work?

Demand Generation

How Do Lead Generation Services Really Work?

This article has been updated for 2020. Despite what you may have read from best practice pundits, lead generation is not easy. In fact, if we examine some statistics, we’ll see that generating leads is the biggest challenge for 63...

February 21, 2020

B2B Marketing

Help! My Nurture Campaign Doesn’t Work

Some of the most common questions we hear from clients revolve around nurture campaigns. From “Why doesn’t our nurture campaign work,” to “What is a nurture campaign,” we’ve spent a lot of time answering these questions to help clients better...

February 20, 2020

Demand Generation

How To Increase Your Lead Conversion

Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion? It’s not simple, but it’s possible. These six steps will have your team producing more opportunities and driving revenue...

February 4, 2020

Full-funnel Marketing

How To Get More BOFU Leads

Everyone wants BOFU leads. Everyone wants to build that marketing funnel that works on its own and produces thousands of BANT-qualified leads a month that are just dying to purchase your product. Your customers, hopefully. But the hard truth of...

January 30, 2020

Demand Generation

BANT Leads Don’t Grow on Trees

See that? That’s a picture of a BANT lead tree. Yes, there is a unicorn sleeping under the tree. That’s because BANT lead trees only grow in the same fictional world where unicorns, elves, and dryads roam. Every week, clients...

January 28, 2020

How To Build A Sustainable Marketing Strategy

B2B Marketing

How To Build A Sustainable Marketing Strategy

The word “sustainable” gets tossed around a lot. Today, we mostly hear it in reference to sustainably sourced products or sustainable business practices. And while I am certainly thrilled that businesses are making more of an effort to reduce their...

January 22, 2020

How To Write To Your Highly Technical Cybersecurity Professional Audience

B2B Target Market

How To Write To Your Highly Technical Cybersecurity Professional Audience

When writing good assets for cybersecurity marketing funnels, marketers and content strategists have to show a knowledge and understanding of the technical parts of the software while ensuring that potentially less-technical decision makers have the information they need to make...

January 21, 2020

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TechnologyAdvice Blog

5 Essential Analysis Tips for Content Syndication Lead Nurture Campaigns

Redefining KPIs: How To Evaluate Your Marketing Lead Programs As A Portfolio

The Most Important Lead Metric You’re Not Tracking is PCPL: Pipeline Created Per Lead

How Do Lead Generation Services Really Work?

Help! My Nurture Campaign Doesn’t Work

How To Increase Your Lead Conversion

How To Get More BOFU Leads

BANT Leads Don’t Grow on Trees

How To Build A Sustainable Marketing Strategy

How To Write To Your Highly Technical Cybersecurity Professional Audience

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