TechnologyAdvice Blog
A Value-Added Approach for Marketing to CISOs
In large and enterprise organizations where data is the product, the CISO makes decisions about cybersecurity purchases. While these individuals often have a background in IT, data analytics, or software development, by necessity they also control budgets, growth, and revenue...
Identifying & Motivating Internal Experts for Stellar Marketing Content
You know that you’ve got expert resources — even potential thought leaders! — inside your company that could help you create more insightful and more interesting articles, videos, and marketing materials than you could ever come up with on your...
Telemarketing Doesn’t Have To Be Annoying — If You Do It Right
“This is a call from your Visa or MasterCard provider” “Your car warranty has expired” “You’ve been selected to — ” These are all actual calls I’ve received in the past week — all calls I’ve ended quickly and without...
Defend Your Brand: 5 Questions to Ask Before You Hire A Lead Gen Partner
Been on a news website lately? Of course you have. If you’re not inundated with ads and popups to subscribe, follow, and be followed by the news site, then your reading experience is crowded with banner ads, suggested content, and...
The Traditional B2B Funnel
Account-based marketing (ABM) has changed the way businesses market and sell to one another. It’s also changed the way marketing and sales measure their effectiveness. Success is still ultimately about revenue, but it might be time for a second look at the...
David Hutchens Wants Your Company To Tell Stories. Here’s How To Do That.
Quick summary: In a busy world where brand differentiation is becoming increasingly difficult, storytelling marketing is one of the best tools for a marketer to have in their toolset. Stories are humankind’s way of making sense of the world, and...
They’re Not Paranoid, They’re Security Pros: Successfully Finding and Marketing to the IT Security Audience
Security IT professionals, as a target customer, are likely the most difficult target market to reach. These pros know the value of their own data. They know that their data can be sold and that access to their professional and...
10 Simple Yet Powerful Lead Magnet Ideas To Supplement Your Lead Gen Strategy
Quick summary: Lead magnets are downloadable assets that potential customers request in exchange for their contact information. This article looks at 10 ideas for lead magnets, including (1) white papers, (2) templates, (3) spreadsheets, (4) web apps, (5) Trello boards,...