TechnologyAdvice Blog
Free White Paper Template To Boost Your Content Strategy
If you’re ramping up your inbound marketing strategy, chances are you’re considering writing a white paper. White papers are valuable additions to any company’s inbound efforts. They educate your potential customers so they can purchase with confidence. They build your...
How To Write Truly Personalized Emails And 3 Other Nurture Marketing Ideas
As we marketers get better at grabbing other people’s attention, they grow wise to our methods. So we come up with better methods, only to be outsmarted again. Marketing tactics are ever-changing, but for now, one of the best ways...
A (Short) Guide to B2B Content Syndication
In response to cries across the market that longer blog content gets more organic attention, 74 percent of the most successful B2B content marketers have increased their use of long-form content over the past year. But that doesn’t mean it’s...
When And Why To Pay For Content Distribution to Find Your Hidden B2B Audience
Three legs hold up the content distribution table: owned, earned, and paid content distribution. Lots of companies assume that paid channels like PPC or retargeting are the fast and easy way to build an audience, but without the foundation of...
Defining Qualified Leads: What Marketing and Sales Need to Agree On
In the old days, a “lead” meant you’d caught wind of a good business opportunity — someone who had money to spend and was looking for a product like yours. A lead was worth pursuing. But in the digital age,...
To Gate or Not to Gate: Which is Best for B2B Content?
Gating content has grown into one of the most contentious issues in content marketing. Hard-line content marketers will tell you that information should be free for readers to access, and in return, you gain brand awareness, shares, and social capital. ALSO READ: How...
Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. Like their cousin, the article title, subject lines have been discussed ad nauseam in the marketing blogosphere — to the point where attempting to research the topic drowns you in a torrent of...
Remember: B2B Leads Are People, Too
The overarching responsibility of the marketer is to persuade the audience of one thing: why they should choose your company instead of another. The foundations of persuasion were established in Greece thousands of years ago, and though many a young “content creator”...
Get Your Lead Generation Program Started Off Right
Lead generation sounds scary, but it’s little more than finding the customers that are a good fit for your product. Marketers and small business owners do this every day, often informally and without any sort of plan. Lead generation is...