As a marketer, how do you know what’s causing some of your pages to convert better than others? Is it simply a matter of people’s interests, or is it something to do with the way a webpage is designed? To...

Social media is an exciting and engaging aspect of your nonprofit’s online presence, but are you using it most effectively? Your social media presence can be leveraged for more than just posting pictures and updates: it can more strongly define...

If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have in your app or on your site can make...

We get this question every single day from different agencies and marketers wondering if they should change their reporting method. It’s a very reasonable inquiry. As a marketer, you create reports every month: fetching your data on each platform, copy-pasting...