In the past few years, we’ve all become more than familiar with gamification as we browse through business blogs or tune into podcasts. The gamification scene erupted around 2007-2010 with companies popping up left and right offering enterprises the next...

The marketing software company HubSpot has risen to veritable kingship in just over 10 years of existence. Beyond making good marketing software, many consider the company a leading resource for content marketing strategy. If you aren’t one of the 15,000...

When it comes to social media, allowing employees to share and post on your B2B company’s behalf sounds a bit scary. However, in this digital age, employees are on social media, they are talking about the company they work for,...

Fundraising events have long been used to raise money for various causes and nonprofit organizations. But with evolving technology, there has been a movement toward more online solutions and fewer events. While online fundraising is great, it doesn’t fully replace...

Ever since it’s been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number of ways. Early solutions were (and most still are) robust, feature-rich, and, consequently, complex...