TechnologyAdvice Blog

Gamification in Your B2B Marketing Strategy

Gamification as a B2B marketing strategy is an often overlooked and easily misunderstood resource in the marketer’s toolbelt because games are seen as childish tools unsuited to the world of marketing. Gamification need not become an obvious or overbearing addition...

September 23, 2022

B2B Marketing

Email marketing vs. Social Media: Which is most effective for your business?

Understanding whether email marketing or social media marketing is right for a business may be a difficult task upon the outset. These are two of the newest and most widely distributed means of marketing to potential clients in the modern...

September 23, 2022

B2B Marketing

Email Marketing Best Practices

Harnessing the power of email marketing requires following a few email marketing best practices. Email marketing is one of the best ways to reach out to a massive audience, but there are considerations to make when drafting an email in...

September 23, 2022

What is B2B Influencer Marketing? Examples & Success Stories

B2B Marketing

What is B2B Influencer Marketing? Examples & Success Stories

When you hear the term “influencer marketing” you might think of lifestyle influencers demo’ing or reviewing fitness products for the B2C context. However, influencer marketing is popular and effective in the B2B space as well. 86% of B2B companies have...

September 22, 2022

Addressing Diversity in the Buying Committee

B2B Buyer Journey

Addressing Diversity in the Buying Committee

As businesses become more dependent on technology and the tech is interconnected, more people are necessarily involved in the decisions. Buying committees now include an average of 11 people, with large enterprises often including more. Gaining consensus is one of...

September 21, 2022

B2B Marketing

A/B Testing Basics in B2B Marketing

A/B testing is a way for marketers to test different growth-hacking techniques and see which one works best. This is often done by creating two different versions of the same thing and showing them to visitors at the same time,...

September 9, 2022

B2B Marketing

Why Business Newsletters Work in Today’s Market

Business newsletters have been a cornerstone of marketing for years for both small businesses and enterprises alike. No matter what other marketing trends come and go, business newsletters—now most often in the form of email newsletters—are here to stay for...

September 9, 2022

Finding a Content Niche for Your Organization

Content Marketing

Finding a Content Niche for Your Organization

Last year, approximately 42% of organizations were just taking their first steps toward creating a content marketing strategy. Although still clearly growing, content marketing has been around for decades at this point, and consumers are inundated with content everywhere they...

September 9, 2022

What Are All the Ways People Demonstrate Intent?

Demand Generation

What Are All the Ways People Demonstrate Intent?

Intent data is a hot topic right now, especially with all the buzz around cookies potentially going away (although Google keeps pushing its timeline back). Vendors need data in order to best market their products, but it can be difficult...

August 26, 2022