In earlier blog posts, we’ve covered what community is, strategies for building community, and how to measure a community’s success. Here, we’ll explore what companies with successful community strategies have in common and the community management tools that they use. ...

As a marketer, it’s essential that you know your target audience inside and out. You need to understand its likes and dislikes, its challenges and its goals. This is the knowledge that will help you address the needs of your...