B2B Marketing

The following guest post was written by Rachel Martinez, a communications and marketing specialist at ZoomInfo. ____ Have you lost touch with your contacts? It happens more often than you’d think, even with a lead nurturing strategy in place.   Some people are simply not interested; others could be convinced with timely and relevant content.…

The increasing amount of low quality leads marketing automation software passes to sales is a trend companies can’t ignore. Properly scoring leads can fight low quality and keep your sales team closing deals. Sixty-seven percent of the buyer’s journey is now digital, according to B2B marketing experts SiriusDecisions. This means by the time you speak with a…

Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing marketing strategies than pure intuition. It also paints marketing more as a science than an art, which appeals to executives and engineers alike. the contact data marketers endeavor so diligently to collect decays It’s…

Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business marketing. a slew of new technologies is making it possible for small and mid-market companies to target the proverbial “whales” Despite the fact that only one in five of those same respondents have a full…

This is a guest post from FreshMail’s Joanna Wojcik. As Content Manager at FreshMail, Joanna is responsible for creating valuable material and building relationships with online communities where businesses meet. She can be contacted at [email protected] ____ When it comes to acquiring highly skilled professionals —  such as mobile app developers or big data specialists  …

If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they face. No matter how many “thought leaders” declare the dawning of a new inbound era,…

Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads are one of the most important metrics marketers can measure. Why? Because these leads become customers. Based on qualifiers such as specific demographics, activities, or behaviors, MQLs are more…

How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales teams. Lead nurturing is about finesse, and mistakes in the process will derail the entire strategy And for good reason. The series of actions B2B buyers undertake before making…

The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of over nine percent from 2015-2019. This increase in popularity has brought a cloud of confusion with it.   Many businesses are under the…

Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both marketing and sales. It’s all too simple — and common — for articles on marketing automation to fall into the trap of presenting a problem, mentioning a few details…

Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as much as 23 percent of a company’s total sales, and our own research has shown that 60 percent of U.S. adults read emails from businesses. So it’s easy…

This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ Ready to streamline and scale? A small business CRM is going to help you and your team get organized and put better sales processes in place. At the same…

Note: You can download the full report from our Research Library! You can’t call it a comeback, because email never really went away. But smartphones’ increasing screensize and near omnipresence in many countries is fueling an email revival. The majority of emails are now consumed first on mobile devices, and consumers’ substantial usage of smartphones…

At its best, marketing automation isn’t lazy, email-centric, or spammy; it’s holistic. Lead management, landing page optimization, social media outreach, sales integration — these are the critical components of successful, ongoing marketing automation. But there’s nothing to market if there’s nothing to consume. Marketing automation expert Todd Wheatland breaks it down:  “Fundamental to our ability to succeed…

The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company’s terms through a set of predetermined channels. But the proliferation of social media is raising some questions about the effectiveness of this approach. We are in the “Age of the Customer” as Forrester Analyst Zach Hofer-Shall says in his Forbes…