B2B Marketing

We spoke to two loyalty program experts to learn more about what it takes to create and sustain a successful loyalty program in today’s flooded marketplace of free stuff, sweepstakes, online giveaways, content unlocking, and cash rewards. We asked BigDoor’s Director of Marketing Ashley Tate and Maritz Motivation Solutions’ VP of Loyalty Strategy Barry Kirk to share…

Gamification Needs More Than Points. It Needs Value. “You’re not going to get people to do something they don’t want to do by giving them points and badges. You have to think of Gamification as a way of amplifying an existing signal.” – Daniel Debow, VP of Work.com, a division of Salesforce.com. Debow was referring…

Customer support lines can be a nightmare for both customers and companies. Long wait times and serious problems can cause call centers to be ineffective and unhelpful. Although companies try their best to resolve issues quickly and effectively, many customers become frustrated and hang-up before receiving help. For businesses, this is a huge issue because…

Gamification is a proven method for motivating customers and employees. However, it doesn’t always work. In fact, a study from Gartner proposed that 80% of all gamified platforms will fail to meet business goals by 2014. How can gamification be touted as a powerful business tool if organizations are continually seeing poor results? In many…

Email marketing is still a very important and successful form of marketing and certainly has the potential to increase a business’ revenue if used correctly, the only problem is how to implement or optimize your email marketing campaign successfully in order to get the results you are hoping for. There are a number of key…

Anyone evaluating cloud storage and backup providers is bound to notice the complexity and variety of pricing models employed by different companies. Some providers charge based on the amount of storage needed, others on the number of devices you need to backup. An equal number seem to fall somewhere in between, with caveats as to…

Typically, gamification aims to promote interaction and create a more enjoyable experience for either your customers or your employees. Successful gamification makes seemingly mundane tasks more fun and emotionally involving. What are the benefits of implementing gamification? Gamification can have a wide range of fantastic results. If implemented correctly, gamification can increase your website traffic,…

Prior to releasing its exclusive shows House of Cards and Arrested Development, Netflix made the decision to heavily promote both programs — pouring millions of dollars into TV, print and online advertising. Thanks to tremendous storytelling and strong marketing campaigns, each show proved to be a massive success. But when Netflix prepared to roll out its third original…

Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that…