TechnologyAdvice Blog

2024 IT Tech Buyer Trends: 3 Key Insights for Marketers from Our Latest Report

IT priorities are changing. But what does that mean for your marketing strategy? In June 2024, we surveyed 1,100+ IT and cybersecurity professionals across our community who are actively involved in new software and technology purchase decisions at businesses around...

September 11, 2024

How to Measure Lead Quality From Your Lead Generation Providers

Demand Generation Lead Generation

How to Measure Lead Quality From Your Lead Generation Providers

Demand generation teams are all trying to do one thing: Drive more pipeline with their lead generation programs. But they often get stuck in a quantity mindset instead of a quality mindset. In other words, they end up measuring the...

August 29, 2024

Demand Generation

10 Ways to Improve Lead Conversion Rate

Conversions are the cash crop of B2B marketing. They’re where the money comes from. You can run the best lead generation campaigns in the world, but if those leads don’t convert into solid business opportunities and paying customers, then it’s...

August 1, 2024

The B2B Marketer’s Guide to Choosing the Right Lead Generation Partner

Demand Generation Lead Generation

The B2B Marketer’s Guide to Choosing the Right Lead Generation Partner

As a B2B marketer, choosing the right lead generation provider is about more than just generating leads for your sales team. It’s about finding a partner you can count on to help drive your business forward and accelerate growth. The...

June 21, 2024

10 Questions To Ask A Lead Generation Company During Your First Meeting

Demand Generation

10 Questions To Ask A Lead Generation Company During Your First Meeting

You’re ready to start working with a lead generation partner. 🙌 You’ve got a bunch of nurture campaigns set up, your lead routing and lead qualification models have been perfected, and your sales reps are ready to start smiling and...

June 3, 2024

4 Mistakes to Avoid When Hiring a B2B Lead Generation Company

B2B Marketing Lead Generation

4 Mistakes to Avoid When Hiring a B2B Lead Generation Company

This just in: Your demand gen budget has been approved. Hooray! It’s time to start planning out how you’re going to spend it. It’s no secret that lead generation is key to driving revenue for your company and finding the...

May 28, 2024

B2B Marketing

Everything B2B Marketers Need to Know About Newsletter Sponsorships

So you want to learn more about newsletter sponsorships? You’ve come to the right place! As B2B marketers, we’re obsessed with all things marketing — especially when it comes to finding the best ways to reach and convert potential buyers....

May 17, 2024

BOFU Lead Outreach: Proven Email Templates that Drive Lead Conversions

B2B Marketing Lead Generation

BOFU Lead Outreach: Proven Email Templates that Drive Lead Conversions

When resources are used to acquire and nurture leads, acing your outreach and messaging to those identified as bottom-of-funnel (BOFU) leads can make the difference between a new customer or a lead lost in the nurture funnel. Whether you’re new...

May 1, 2024

The Do’s and Don’ts of BOFU Lead Outreach

Full-funnel Marketing Lead Generation

The Do’s and Don’ts of BOFU Lead Outreach

As B2B marketers, we’re no strangers to lead generation. Carefully crafting our ideal audiences, messaging, and content are primers for successful lead generation campaigns that attract, engage, and drive conversions. And while planning and execution at the acquisition and nurturing...

April 25, 2024

The Evolving B2B Buyer’s Journey: Can Marketers Keep Up?

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B2B Buyer Journey

The Evolving B2B Buyer’s Journey: Can Marketers Keep Up?

In the world of B2B marketing, aligning your strategies with your buyer’s preferences for learning about new topics and evaluating new solutions (i.e. the “buyer’s journey”) has always been important. If they start their research with a Google search, your...

April 17, 2024

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