B2B Nation Blog

Data-Driven Advertising Strategies to Improve Your Lead Capture

Lead capture is a critical part of most B2B marketing campaigns, and many marketers will ignore other methods of advertising in favor of lead generation. That would be a mistake, however, because data-driven advertising can help businesses put their messages

Jenn Fulmer January 17, 2024

Rebuilding Your Newsletter List After the Google Scrub

Have you noticed a large drop in your number of email subscribers over the last week or two? If so, it’s likely because Google started deleting accounts that hadn’t been used for at least two years on December 1st. While

Jenn Fulmer January 9, 2024

How to Create Demand with Native Content

Native advertising is a style of paid advertising that markets your solution in a way that the ad looks consistent with the branded style of the platform you’ve uploaded it on. The purpose of native content is to have your

Jenn Fulmer January 3, 2024

The Role of Programmatic Advertising in the B2B Customer Journey

As businesses start take the full funnel into consideration during the sales process, marketers are leaping at the opportunity to showcase what they’ve known for a while — display advertising has actual value, despite return on investment (ROI) being difficult

Jenn Fulmer December 12, 2023

5 Ideas to Help B2B Marketers Maximize Content Distribution

The downfall of many B2B content marketing strategies isn’t content creation, though scaling content creation remains a significant challenge for many teams. Content distribution is where many seemingly solid plans lose their way. There are a couple of reasons why

Allyssa Haygood-Taylor December 5, 2023

Expand Your Marketing Strategy with Content Atomization

Content marketing is essential to modern B2B marketing strategies. It demonstrates thought leadership, exposes prospects to your brand and products, and gives marketers an owned distribution platform for engaging with their audience. Even in today’s world, with artificial intelligence tools

Allyssa Haygood-Taylor November 28, 2023

How to Spend Wisely on B2B Paid Media

Especially after the COVID-19 global pandemic, conversations around allocating spend and budget on paid media in the midst of an economic downturn have increased. Even though cutting marketing budgets in moments of crisis can be knee-jerk reactions from some B2B

Allyssa Haygood-Taylor November 20, 2023

How to Build a B2B Customer Marketing Program

When most people in the B2B space hear the term “marketing,” their mind immediately goes to customer acquisition or audience marketing. They think about driving new customers to B2B brands using content syndication, email marketing, and paid media. Acquisition marketing

Allyssa Haygood-Taylor November 14, 2023

In 5 Charts: What B2B Buyers Want from the Purchase Process

Of the many changes to hit the B2B sector in the past 20 years, none has had the impact of buyers taking control over the process. Today’s buyers are free to seek out information about vendors and products from any

Allyssa Haygood-Taylor November 8, 2023

6 Ways to Meet the Needs of Digital Natives

Content marketing is the strategy, or strategies, implemented to attract, engage, and retain an audience to then be nurtured into customers. Even in our tech-focused age, the goal of B2B content marketers continues to be increasing their overall brand awareness

Allyssa Haygood-Taylor November 1, 2023

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