B2B Nation Blog
When most people in the B2B space hear the term “marketing,” their mind immediately goes to customer acquisition or audience marketing. They think about driving new customers to B2B brands using content syndication, email marketing, and paid media. Acquisition marketingRead More »
Of the many changes to hit the B2B sector in the past 20 years, none has had the impact of buyers taking control over the process. Today’s buyers are free to seek out information about vendors and products from anyRead More »
Content marketing is the strategy, or strategies, implemented to attract, engage, and retain an audience to then be nurtured into customers. Even in our tech-focused age, the goal of B2B content marketers continues to be increasing their overall brand awarenessRead More »
The biggest change in the purchasing process for business technology over the past decade is the role of business users. IT no longer makes all of the decisions about technology. Instead, it’s the business users who use the tech onRead More »
If you’re a business technology buyer, there are a lot of choices available to you. There are thousands of vendors and products to explore, regardless of the type of tool you need. You even have a choice around how youRead More »
Audience marketing is essentially the practice of building an audience of prospective buyers for your product or service that you inform and educate until such time as they’re ready to buy. Sounds pretty intuitive, right? It is. But it’s oftenRead More »
We were all taught that it’s less expensive to keep an existing customer than to create a new one. Today, the popularity of the software-as-a-service (SaaS) model of software delivery has renewed the focus on this age-old bit of businessRead More »
In an era where AI and its impact on B2B marketing is constantly evolving, marketers may feel inclined to always adopt the newest and brightest tools to add to their martech stack. While you can take this approach, it’s importantRead More »
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