B2B Nation Blog
More than 15 years after it happened, you can still find videos online of Microsoft’s Steve Ballmer chanting “Developers! Developers!” more than a dozen times at a Windows conference in 2006. You can’t blame Ballmer for his excitement. Put theRead More »
When it comes to tech trends for this year and into 2024, generative AI is clearly creating more buzz than any other technology trend. It’s been the darling of investors, executives, and the media, who can’t pass up a goodRead More »
B2B lead generation is the process of identifying and funneling ideal customers of your product or service into your sales process. Even here in 2023, B2B lead gen continues to prove it’s still an essential tool for marketers. Lead generationRead More »
Account-based marketing (ABM) is one of the most popular strategies used by B2B marketers. Unlike B2C firms with products that often have broad appeal, B2B firms target much smaller markets. And even in those markets, only a select number ofRead More »
The B2B technology buying process is full of complexity and risk for B2B buyers. There are often dozens of software applications and technology tools available to meet the business needs of buyers. For B2B marketers, for example, there are moreRead More »
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listings to compare Influitive against other solutions. It’s a scenario many marketers can probably relate to:Read More »
How many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has been open and what can be done to move it along? Quite a few times,Read More »
Because we live in a world surrounded by technology, we often equate innovation with devices and software. But innovation is about taking a different approach to just about anything. If you can make something faster, more efficient, and more productive,Read More »
Resource constraints are hitting B2B marketers hard. The teams are often smaller than they were two years ago. The tools are fewer. But the goals are often headed in the other direction. Many marketers are tired of hearing “Do moreRead More »
A truly good idea is a great way to motivate your marketing team to do their best work and to get your audience clicking, sharing, and converting. But finding that good idea, let alone filling the editorial content calendar, canRead More »
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