B2B Nation Blog
by
What’s Working for B2B SaaS Challenger Brands?
Operating in a space dominated by large, well-known brands poses a challenge for companies in any sector. In the SaaS software market – and in CRM in particular – the challenge can seem monumental. Clare Dorrian is the CMO of
Read More »
Michael Pastore
October 24, 2023
The Roles of Business and IT in Today’s B2B Buying Process
The biggest change in the purchasing process for business technology over the past decade is the role of business users. IT no longer makes all of the decisions about technology. Instead, it’s the business users who use the tech on
Read More »
Michael Pastore
October 19, 2023
In Three Charts: Where B2B Buyers Research Vendors and Products
If you’re a business technology buyer, there are a lot of choices available to you. There are thousands of vendors and products to explore, regardless of the type of tool you need. You even have a choice around how you
Read More »
Michael Pastore
October 10, 2023
How to Use Intent Signals to Boost Your Pipeline
Intent data was a term rarely discussed in B2B marketing circles 10 years ago, but today it’s a staple in every marketers’ toolbox. The idea behind intent data is simple. People partake in all sorts of activities online. They visit
Read More »
Michael Pastore
October 5, 2023
Long-Term vs. Short-Term Strategies in B2B Marketing
Audience marketing is essentially the practice of building an audience of prospective buyers for your product or service that you inform and educate until such time as they’re ready to buy. Sounds pretty intuitive, right? It is. But it’s often
Read More »
Michael Pastore
October 3, 2023
How Marketing and Customer Success Team Up to Drive Revenue
We were all taught that it’s less expensive to keep an existing customer than to create a new one. Today, the popularity of the software-as-a-service (SaaS) model of software delivery has renewed the focus on this age-old bit of business
Read More »
Michael Pastore
October 2, 2023
The AI Tools Hiding in Your Existing B2B Martech Stack
In an era where AI and its impact on B2B marketing is constantly evolving, marketers may feel inclined to always adopt the newest and brightest tools to add to their martech stack. While you can take this approach, it’s important
Read More »
Allyssa Haygood-Taylor
September 27, 2023
The Original PLG: Marketing to Software Developers
More than 15 years after it happened, you can still find videos online of Microsoft’s Steve Ballmer chanting “Developers! Developers!” more than a dozen times at a Windows conference in 2006. You can’t blame Ballmer for his excitement. Put the
Read More »
Michael Pastore
September 19, 2023
One B2B Tech Trend to Watch in 2024: Secure Connectivity
When it comes to tech trends for this year and into 2024, generative AI is clearly creating more buzz than any other technology trend. It’s been the darling of investors, executives, and the media, who can’t pass up a good
Read More »
Michael Pastore
September 14, 2023
Lead Generation is Evolving. Are Your Programs Keeping Pace?
B2B lead generation is the process of identifying and funneling ideal customers of your product or service into your sales process. Even here in 2023, B2B lead gen continues to prove it’s still an essential tool for marketers. Lead generation
Read More »
Allyssa Haygood-Taylor
September 11, 2023
Browse by Category
Follow Us
More From TechnologyAdvice
Demand Gen Digest
Stay up-to-date on current topics with our weekly Demand Gen Digest newsletter.
B2B Nation Hub
Explore resources by B2B marketers, for B2B marketers.