Expand Your Marketing Strategy with Content Atomization
Content marketing is essential to modern B2B marketing strategies. It demonstrates thought leadership, exposes prospects to your brand and products, and gives marketers an owned distribution platform for engaging with their audience. Even in today’s world, with artificial intelligence tools
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Allyssa Haygood-Taylor
November 28, 2023
How to Spend Wisely on B2B Paid Media
Especially after the COVID-19 global pandemic, conversations around allocating spend and budget on paid media in the midst of an economic downturn have increased. Even though cutting marketing budgets in moments of crisis can be knee-jerk reactions from some B2B
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Allyssa Haygood-Taylor
November 20, 2023
How to Build a B2B Customer Marketing Program
When most people in the B2B space hear the term “marketing,” their mind immediately goes to customer acquisition or audience marketing. They think about driving new customers to B2B brands using content syndication, email marketing, and paid media. Acquisition marketing
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Allyssa Haygood-Taylor
November 14, 2023
In 5 Charts: What B2B Buyers Want from the Purchase Process
Of the many changes to hit the B2B sector in the past 20 years, none has had the impact of buyers taking control over the process. Today’s buyers are free to seek out information about vendors and products from any
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Allyssa Haygood-Taylor
November 8, 2023
6 Ways to Meet the Needs of Digital Natives
Content marketing is the strategy, or strategies, implemented to attract, engage, and retain an audience to then be nurtured into customers. Even in our tech-focused age, the goal of B2B content marketers continues to be increasing their overall brand awareness
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Allyssa Haygood-Taylor
November 1, 2023
What’s Working for B2B SaaS Challenger Brands?
Operating in a space dominated by large, well-known brands poses a challenge for companies in any sector. In the SaaS software market – and in CRM in particular – the challenge can seem monumental. Clare Dorrian is the CMO of
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Michael Pastore
October 24, 2023
The Roles of Business and IT in Today’s B2B Buying Process
The biggest change in the purchasing process for business technology over the past decade is the role of business users. IT no longer makes all of the decisions about technology. Instead, it’s the business users who use the tech on
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Michael Pastore
October 19, 2023
In Three Charts: Where B2B Buyers Research Vendors and Products
If you’re a business technology buyer, there are a lot of choices available to you. There are thousands of vendors and products to explore, regardless of the type of tool you need. You even have a choice around how you
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Michael Pastore
October 10, 2023
How to Use Intent Signals to Boost Your Pipeline
Intent data was a term rarely discussed in B2B marketing circles 10 years ago, but today it’s a staple in every marketers’ toolbox. The idea behind intent data is simple. People partake in all sorts of activities online. They visit
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Michael Pastore
October 5, 2023
Long-Term vs. Short-Term Strategies in B2B Marketing
Audience marketing is essentially the practice of building an audience of prospective buyers for your product or service that you inform and educate until such time as they’re ready to buy. Sounds pretty intuitive, right? It is. But it’s often
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Michael Pastore
October 3, 2023
