B2B Nation Blog

5 ABM Challenges B2B Marketers Must Overcome to Show Results

Account-based marketing (ABM) is one of the most popular strategies used by B2B marketers. Unlike B2C firms with products that often have broad appeal, B2B firms target much smaller markets. And even in those markets, only a select number of

Michael Pastore September 6, 2023

How Your Brand Helps Turn B2B Prospects into Buyers

The B2B technology buying process is full of complexity and risk for B2B buyers. There are often dozens of software applications and technology tools available to meet the business needs of buyers. For B2B marketers, for example, there are more

Michael Pastore August 17, 2023

How to Make Customer Advocacy Fun, Easy, and Rewarding

This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listings to compare Influitive against other solutions. It’s a scenario many marketers can probably relate to:

Guest Contributor June 26, 2023

How B2B Marketers Can Accelerate the Buyers’ Journey

How many times, B2B marketers, have you sat on a pipeline call reviewing open opportunities and heard someone comment on how long an opp has been open and what can be done to move it along? Quite a few times,

Michael Pastore May 23, 2023

How to Approach Innovation in B2B Marketing

Because we live in a world surrounded by technology, we often equate innovation with devices and software. But innovation is about taking a different approach to just about anything. If you can make something faster, more efficient, and more productive,

Michael Pastore May 16, 2023

How Economic Conditions Help You Rethink Your Marketing

Resource constraints are hitting B2B marketers hard. The teams are often smaller than they were two years ago. The tools are fewer. But the goals are often headed in the other direction. Many marketers are tired of hearing “Do more

Michael Pastore May 2, 2023

How to Build an Advertising Strategy During a Recession

Marketing budgets are often one of the first things to go during a recession, which can be frustrating for marketers who still have goals to meet. In fact, in the second quarter of 2022, marketing budgets shrank by an average

Jenn Fulmer April 12, 2023

Why Don’t We Treat Talent Acquisition More Like Customer Acquisition?

The modern marketing and sales organization often integrates several platforms to deliver a comprehensive view of prospects and customers. But when it comes to recruiting talent, the systems are often years behind what’s available to marketing and sales. Recruiters, for

Michael Pastore April 11, 2023

How to Market AI Outside the Tech Sector

Businesses in the technology sector understand the benefits of artificial intelligence (AI) better than most. But the full scope of AI’s potential lies beyond tech, in industries that have been slower to adopt tools that can rapidly analyze data and

Michael Pastore April 4, 2023

Repurposing Content: Strategies & Best Practices for 2023

Creating content may be one of the most difficult parts of marketing. It’s hard to brainstorm content ideas that will resonate with your audience the most and how to use content to effectively improve sales. Additionally, you may have a

Jenn Fulmer March 24, 2023

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