How Economic Conditions Help You Rethink Your Marketing
Resource constraints are hitting B2B marketers hard. The teams are often smaller than they were two years ago. The tools are fewer. But the goals are often headed in the other direction. Many marketers are tired of hearing “Do more
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Michael Pastore
May 2, 2023
How to Build an Advertising Strategy During a Recession
Marketing budgets are often one of the first things to go during a recession, which can be frustrating for marketers who still have goals to meet. In fact, in the second quarter of 2022, marketing budgets shrank by an average
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Jenn Fulmer
April 12, 2023
Why Don’t We Treat Talent Acquisition More Like Customer Acquisition?
The modern marketing and sales organization often integrates several platforms to deliver a comprehensive view of prospects and customers. But when it comes to recruiting talent, the systems are often years behind what’s available to marketing and sales. Recruiters, for
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Michael Pastore
April 11, 2023
How to Market AI Outside the Tech Sector
Businesses in the technology sector understand the benefits of artificial intelligence (AI) better than most. But the full scope of AI’s potential lies beyond tech, in industries that have been slower to adopt tools that can rapidly analyze data and
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Michael Pastore
April 4, 2023
Repurposing Content: Strategies & Best Practices for 2023
Creating content may be one of the most difficult parts of marketing. It’s hard to brainstorm content ideas that will resonate with your audience the most and how to use content to effectively improve sales. Additionally, you may have a
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Jenn Fulmer
March 24, 2023
Is Your Marketing Content Self-Centered?
When B2B buyers are researching purchases they plan to make, there’s a long list of things they need to know before they can make a decision, including the obvious like price and features. But even earlier in their buying journey,
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Jenn Fulmer
March 9, 2023
There’s More to Generative AI Than Content Creation
ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generative AI. It can generate just about anything in terms of data. Getting AI and machine learning projects
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Michael Pastore
March 8, 2023
Your 2023 Guide to Media Buying and Planning
There are some things about the art and science of media buying that haven’t changed much in recent years. But other elements of media buying are in a constant state of flux. Social media is one example. Would you have
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Michael Pastore
February 28, 2023
Attract More B2B Buyers With a Multi-Channel Marketing Strategy
B2B buyers each have their own preferences and research methods when it comes to making software purchases, and there are more places to find and consume information than ever. Because of that, trying to reach your audience is difficult. And
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Jenn Fulmer
February 20, 2023
How the Proptech Market is Changing the Real Estate Sector
Location, location, location. That’s the age-old advice given to real estate investors. And like the age-old advice given to many areas of life and business, today it’s often tweaked just a bit. Location, location, location – and data. Today’s real
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Michael Pastore
February 7, 2023
