B2B Nation Blog

Is Your Marketing Content Self-Centered?

When B2B buyers are researching purchases they plan to make, there’s a long list of things they need to know before they can make a decision, including the obvious like price and features. But even earlier in their buying journey,

Jenn Fulmer March 9, 2023

There’s More to Generative AI Than Content Creation

ChatGPT and other generative AI tools that create content are capturing a lot of attention. But content is only one application of generative AI. It can generate just about anything in terms of data. Getting AI and machine learning projects

Michael Pastore March 8, 2023

Your 2023 Guide to Media Buying and Planning

There are some things about the art and science of media buying that haven’t changed much in recent years. But other elements of media buying are in a constant state of flux. Social media is one example. Would you have

Michael Pastore February 28, 2023

Attract More B2B Buyers With a Multi-Channel Marketing Strategy

B2B buyers each have their own preferences and research methods when it comes to making software purchases, and there are more places to find and consume information than ever. Because of that, trying to reach your audience is difficult. And

Jenn Fulmer February 20, 2023

How the Proptech Market is Changing the Real Estate Sector

Location, location, location. That’s the age-old advice given to real estate investors. And like the age-old advice given to many areas of life and business, today it’s often tweaked just a bit. Location, location, location – and data. Today’s real

Michael Pastore February 7, 2023

Using Self-Service to Enable Buyers

We know that buyers are taking more control over their buying journey, and part of that control is opting for self-service when available. Self-service is already a common option for customer support teams, but sales departments have been, understandably, hesitant

Jenn Fulmer February 2, 2023

How to Market to Finance Roles During Economic Uncertainty

The pressure is on finance teams to better control spending and account for every dollar spent. And that probably doesn’t sound like a great time to be pitching new software to finance roles. But if tracking and managing an organization’s

Michael Pastore January 24, 2023

Understanding Differences in B2B Buying Groups

When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The average buying committee is around 7 people, however, no two buying

Jenn Fulmer January 9, 2023

How to Put Your Product at the Center of Your B2B Revenue Organization

An increasing number of B2B revenue organizations are aligned around their product and customer lifecycle. Marketing generates awareness, sales closes deals with customers, and customer success is tasked with increasing renewals and lowering attrition. But just because the teams are

Michael Pastore January 4, 2023

How to Prioritize Customer Experience in the Buying Journey

The B2B software buying experience is complex, and as the market becomes more crowded, that complexity only increases. This is problematic for both vendors and buyers. Buyers don’t know which vendor is the best fit for their needs, and vendors

Jenn Fulmer December 27, 2022

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