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Understanding Differences in B2B Buying Groups

When companies need to add software to their technology stack, they typically form a buying committee made up of different people who will be affected by the decision. The average buying committee is around 7 people, however, no two buying
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What Is Brand to Demand? And Why Does it Matter?

Most marketers are familiar with the terms “brand awareness” and “demand gen” as goals, but they typically fall into separate campaigns. And while that’s a good practice theoretically, it means you could be missing out on buyers that learned about
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What Does it Take to Succeed with Email Marketing Today?

The number of emails B2B buyers get can seem overwhelming. Overall, consumers receive over 306 billion emails per day. Despite this, email marketing continues to work for many companies, influencing their buyers and providing a great return on investment (ROI).
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How Business Users Change the Game of B2B Marketing

Twenty years ago, software vendors that wanted to sell into an enterprise organization would target the tech team and its leadership. They could develop and distribute whitepapers and product guides, and attend the conferences where technology leaders went to talk
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How AI Can Improve Revenue Team Processes and Results

A surprising number of the daily activities that take place on revenue teams remain manual. Sellers still create reminders to follow up with prospects or customers. Data is manually entered into CRM applications and other tools, increasing the likelihood of
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