Category: B2B Buyer Journey
The B2B buyer journey is the process through which businesses research, evaluate, and make purchasing decisions, often involving multiple stakeholders and stages of consideration before reaching a final choice.
How to Improve the B2B and B2C Journey in a Digital World
In this episode of B2B Nation we talk with Ajit Sivadasan, who leads online sales for Lenovo across B2B and B2C in 35 countries. Ajit’s role allows him to bring a unique perspective on the convergence of B2B and B2C...
How To Adapt To The New Tech Buyer’s Journey
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended timelines due to legal, training, and compliance constraints Difficulty convincing committees and decision makers of the...
Be Compassionate: A Call for Consistent Customer Communication
I’m going to propose something that’s not as radical as it sounds: Treat people at all points in the customer lifecycle the same Just be nice Enforce compassionate behavior across departments and interactions. I know what you’re thinking. “Ok PollyAnna,...
How to Plan a Killer User Onboarding Journey
How can you keep your customers engaged with your product for months, years, or even decades? It all starts with onboarding. Onboarding used to be about educating a new user. Now, it’s so much more. Whether introducing someone to a...
7-Step Sequence for Onboarding Emails That Convert New Users into Paying Customers
Email subscribers are literally inundated with messages; the average office worker receives more than 140 emails a day! This is according to the Email Statistics Report, 2014-2018 by The Radicati Group, Inc. which also reported that more than 269 billion...
Dawn of the Chatbots: What Do Consumers Want and Expect?
Unless you’ve been living under a rock (or in a wifi deadzone) for the past few months, you’ll no doubt realize 2018 will be a year of massive technological hype. Whether it’s artificial intelligence, blockchain, augmented reality, or chatbots, you’ll...
Your Customers Don’t Hate App Alerts: 3 Geofencing Myths Debunked
Geofencing is having its heyday. As we move from place to place in the physical landscape, we are continually entering and exiting through electronic frontiers via our smart devices’ GPS. The many uses of geofencing include land-mapping, asset protection, surveillance,...
How Marketing Can (and Should) Improve the Customer Experience
B2B professionals talk a lot about “customer experience” these days, but few are willing to define it, and fewer are willing to take responsibility for its success. This despite the recent proliferation of vendors offering some new flavor of customer experience...