B2B Buyer Journey
-
Businesses Failing to Give Consumers the Personalization They Crave
This is a guest post from Stewart Rogers, Director of Marketing Technology at VentureBeat. He writes marketing technology news for VentureBeat, and analyzes the martech industry for VB Insight, VentureBeat’s research arm. He has over 25 years of experience in sales, marketing, and running software companies. ____ Hyper-personalization is coming. But the data tells us…
-
Why a Personalized Customer Experience Strategy Is Critical to Brand Differentiation
This is a guest post from Emily Heitkamp, Vice President of Marketing for Loyalty360. As an experienced market researcher and consumer insights expert, Emily has guided some of the most valuable brands in the world on their marketing strategies. At Loyalty360, Emily’s research and thought leadership provide organizations with an understanding of broad trends in the marketplace,…
-
How to Use Marketing Automation to Build Buyer’s Journeys
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences. Focusing on touchpoints — whether digital, in-person, on the telephone, etc. — may improve KPIs for those specific interactions, but unless the entire saga is consistent, the buyer won’t…
-
Successful Loyalty Programs: How 4 Enterprise Loyalty Programs Achieved Success
On this episode of the Customer Loyalty Space podcast, Ashley Tate, Director of Marketing at BigDoor, and Barry Kirk, VP of Loyalty Strategy at Maritz Motivation Solutions, share four examples of successful loyalty programs. They dissect each one in order to show what makes them so effective. Starbucks’ Loyalty Reward Program Southwest Airlines’ Loyalty Reward Program The…
-
Getting Personal with Customer Loyalty Programs
On this episode of the Customer Loyalty Space podcast, loyalty experts Barry Kirk and Ashley Tate spoke with TechnologyAdvice host Clark Buckner about knowing customers, the four core drives that connect people to experiences, and how to validate different customer personas. Barry Kirk is the VP of Loyalty Strategy at Maritz Motivation Solutions, a one-hundred-year-old…
-
How to Make Customer Advocacy Fun, Easy, and Rewarding
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listings to compare Influitive against other solutions. It’s a scenario many marketers can probably relate to: Hoopla’s Director of Customer Success, Helen Lam, knew that Hoopla’s customers were great fans of…
-
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) Customer loyalty programs have been a staple of coffee shops, airlines, and grocery stores for years, typically in the form of credit cards or special punch cards. Recently, as consumers have begun to move towards digital and mobile-first payments, the nature and scope of loyalty…
-
How to Encourage Customer Loyalty with Gamification
Adding game mechanics can mean big gains for your sales numbers through enhanced customer loyalty. Unfortunately, if gamification is done incorrectly it might only waste your money, or worse, actually damage your customer base. However, don’t let the potential risks stop you from researching and attempting to harness the power of gamification. Here are several…