B2B Marketing
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5 Budget-Friendly Ways To Do Great Marketing Without Fancy Tools Or Another 6 Hands
At TechnologyAdvice, we love software. We love testing out new tools, writing about who’s got the better workflow and UX, and figuring out how software can improve our work and our lives. Don’t believe me? Take a look at one of the 183 blog posts (at the time of publication) we have written on project…
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Reach Revenue Goals & Prove Marketing Worth With KPIs
One of the hardest things for marketing teams to do is to prove their worth. B2B marketing teams don’t normally tie their actions to revenue because, while we gather information on interested buyers, we don’t close the deal. That needs to change. Most companies run on a final-touch attribution model, giving revenue credit to the…
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Telemarketing Doesn’t Have To Be Annoying — If You Do It Right
“This is a call from your Visa or MasterCard provider” “Your car warranty has expired” “You’ve been selected to — ” These are all actual calls I’ve received in the past week — all calls I’ve ended quickly and without a shred of guilt. We hang up on robocalls because they’re robots, but how do…
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Don’t Sound The Alarm: Revise Your Cybersecurity Marketing Messaging to The Language of The C-Suite
A few weeks ago, I was in the customs line at JFK airport in New York when the fire alarm went off. My husband, my 9 month old son, and I were returning from a week in Spain, and we were worn down from flying with a lap baby. We tensed up, covered the baby’s…
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David Hutchens Wants Your Company To Tell Stories. Here’s How To Do That.
Quick summary: Human beings have been telling stories for thousands of years. Stories are fun, but they also help us form our identities and make sense of the chaos around us. In a nutshell, story is the lens through which we see the world.To learn more about storytelling marketing, I talked with bestselling author, business…
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How To Write Truly Personalized Emails And 3 Other Nurture Marketing Ideas
As we marketers get better at grabbing other people’s attention, they grow wise to our methods. So we come up with better methods, only to be outsmarted again. Marketing tactics are ever-changing, but for now, one of the best ways you can engage your customers is by using nurture marketing. We’ve made a lot of…
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Why I Stopped Following Subject Line Best Practices
I hate reading about email subject lines. Like their cousin, the article title, subject lines have been discussed ad nauseam in the marketing blogosphere — to the point where attempting to research the topic drowns you in a torrent of competing best practices. This post is not the all-powerful-ultimate-marketing-secrets-guide to subject lines. It’s a story…
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A/B Testing vs MVT vs Multi-Page Funnel Testing: How To Determine The Right Test For Your Website
As a marketer, how do you know what’s causing some of your pages to convert better than others? Is it simply a matter of people’s interests, or is it something to do with the way a webpage is designed? To find out, many marketers conduct website testing. Website tests come in a few different forms,…
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Marketing with Social Media: 7 Must-Know Tips for Nonprofits
Social media is an exciting and engaging aspect of your nonprofit’s online presence, but are you using it most effectively? Your social media presence can be leveraged for more than just posting pictures and updates: it can more strongly define your nonprofit’s identity to others, promote your fundraising campaigns and donation pages, and be a…
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5 Important Customer Interactions You Should Be Capturing on your Website or App
If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have in your app or on your site can make or break their decision to return to you or spend money with you at all…
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Should you switch to automated marketing reports?
We get this question every single day from different agencies and marketers wondering if they should change their reporting method. It’s a very reasonable inquiry. As a marketer, you create reports every month: fetching your data on each platform, copy-pasting those numbers into an Excel spreadsheet, and creating reports either for your boss or for…
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Everyday Gamification Examples with Big Results
In the past few years, we’ve all become more than familiar with gamification as we browse through business blogs or tune into podcasts. The gamification scene erupted around 2007-2010 with companies popping up left and right offering enterprises the next great way to engage their workforce. One by one, the market has shrunk with large…
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7 Hubspot Alternatives for Inbound Marketing Automation
The marketing software company HubSpot has risen to veritable kingship in just over 10 years of existence. Beyond making good marketing software, many consider the company a leading resource for content marketing strategy. If you aren’t one of the 15,000 companies that use HubSpot’s marketing, sales, and CRM platform, you’re probably one of the hundreds…
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6 Reasons Activating Employees on Social Media Is Important for B2B Companies
When it comes to social media, allowing employees to share and post on your B2B company’s behalf sounds a bit scary. However, in this digital age, employees are on social media, they are talking about the company they work for, and most likely doing so during company time. Instead of prohibiting the use of social…
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5 Tech-Enabled Strategies for Successful Fundraising Events
Fundraising events have long been used to raise money for various causes and nonprofit organizations. But with evolving technology, there has been a movement toward more online solutions and fewer events. While online fundraising is great, it doesn’t fully replace events for all your fundraising efforts. However, there are ways to pair online and offline…