B2B Marketing
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3 Ways to Use CRMs Outside of Sales
If you use a CRM, chances are you know this software can improve your bottom line by bolstering sales. A CRM helps simplify the sales cycle from beginning to end. You can close deals in your sales pipeline and assist everyone on your team to reach targets with ease. What’s more, quotes are automated in…
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Marketing Automation Advice from the Best in Business
Ever since it’s been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number of ways. Early solutions were (and most still are) robust, feature-rich, and, consequently, complex and expensive. All these features made it hard for smaller companies to implement marketing automation.…
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Customer Segmentation: Methods, Techniques, and Real Examples
Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing technique, but it’s so effective (and easy to do!) that really it should be a basic tool in your smarketer’s toolkit. Once you have marketing personas or actual customers that you’re selling to,…
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Zombie-Leads: Symptoms, Verification, & Treatment for Unnatural Email Marketing Deaths
22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. No, this is not a marketers horror story, but real statistics. And now, while you read this article, dead email addresses are already doing their dirty…
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10 Types of Email Segmentation for More Leads and Better Open Rates
Marketing trends come and go, but personalization is here to stay. In today’s competitive marketplace, customers expect businesses to speak directly to their specific needs and preferences. That goes for all marketing channels including the more tradition channels like email marketing. Email marketing has been around for what seems like forever, but it hasn’t lost…
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Measuring Success: Email Metrics That Matter
If you’re not currently running an email campaign, you may have heard rumors that the era of email marketing is over. You may be asking yourself if email marketing is still worth it. If you’re on the fence about launching an email campaign, put your fears to rest: email marketing is definitely still worth it.…
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6 Misleading Google Analytics Metrics You Need to Stop Worrying About
Whether your website is primarily used for marketing, serving customers, or really anything at all, you should be carefully monitoring your Google Analytics account. That’s the best way to keep a pulse on your visitors – where they’re coming from, what they do while they’re on your site, and many other metrics. But this wealth…
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12 Things Your Field Service Company Website Should Have to Convert More Prospects
If you’re a field service company, chances are that the last thing on your priority list is creating a sustainable web presence — and you’re not alone here. However, there are some simple steps you can follow to let your website stand out from the competition.Here are 12 things your field service company website should…
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3 Marketing Trends for Member Associations Keep a Close Eye on
If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up! So to help you out, here are three major marketing trends we expect to see more of in 2018 (and beyond): 1. Video…
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5 Quick Test Ideas for Your Email Campaign
Running email campaigns is easy. What isn’t easy, however, is making sure that every new campaign is better than the previous one. Whether you like it or not, to achieve this you have to get off the beaten path and try something new. Try out a different approach to see how your audience will respond…
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6 Ways to Improve Your Social CRM Database
Data has become as ubiquitous as the air we breathe. Indeed, it often feels like companies are choking on it. IDC forecasts that the amount of data the world creates and copies in 2025 will reach 180 zettabytes. I’d never heard of a zettabyte before. It’s big. A trillion gigabytes big, if that helps you…
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A Tactical Guide to Marketing Experiments
When was the first time you used the scientific method? One of my earliest memories of using the scientific method was in elementary school. My 5th-grade teacher assigned my class a project to display at the science fair at the end of the year; the type of science fair where you had to get the…
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Where Do Mobile Apps Fit into Your Marketing Plan?
It’s almost hard to believe that little over a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. Despite some grumblings…
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CRM Email and Reporting Best Practices
Have you ever found yourself inundated with advertising emails, only to decide to send these pesky messages to the spam box? Chances are you have. And if you filter your email it would be silly to expect customers not to do the same. We are constantly being assaulted by bland, junky marketing messages, and the…
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Competitive Analysis: How to Spy on Your Competitors’ Customers
Perhaps one of the toughest things almost every fledgling entrepreneur has to wrestle with is the fact that, quite simply, their idea isn’t as unique as they initially thought it was. Put into perspective, with over 125 million small businesses active all over the world, that “one in a million” idea has likely been replicated…