B2B Marketing

How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales teams. Lead nurturing is about finesse, and mistakes in the process will derail the entire strategy And for good reason. The series of actions B2B buyers undertake before making…

The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of over nine percent from 2015-2019. This increase in popularity has brought a cloud of confusion with it.   Many businesses are under the…

Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both marketing and sales. It’s all too simple — and common — for articles on marketing automation to fall into the trap of presenting a problem, mentioning a few details…

Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as much as 23 percent of a company’s total sales, and our own research has shown that 60 percent of U.S. adults read emails from businesses. So it’s easy…

This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ Ready to streamline and scale? A small business CRM is going to help you and your team get organized and put better sales processes in place. At the same…

Note: You can download the full report from our Research Library! You can’t call it a comeback, because email never really went away. But smartphones’ increasing screensize and near omnipresence in many countries is fueling an email revival. The majority of emails are now consumed first on mobile devices, and consumers’ substantial usage of smartphones…

At its best, marketing automation isn’t lazy, email-centric, or spammy; it’s holistic. Lead management, landing page optimization, social media outreach, sales integration — these are the critical components of successful, ongoing marketing automation. But there’s nothing to market if there’s nothing to consume. Marketing automation expert Todd Wheatland breaks it down:  “Fundamental to our ability to succeed…

The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company’s terms through a set of predetermined channels. But the proliferation of social media is raising some questions about the effectiveness of this approach. We are in the “Age of the Customer” as Forrester Analyst Zach Hofer-Shall says in his Forbes…

We spoke to two loyalty program experts to learn more about what it takes to create and sustain a successful loyalty program in today’s flooded marketplace of free stuff, sweepstakes, online giveaways, content unlocking, and cash rewards. We asked BigDoor’s Director of Marketing Ashley Tate and Maritz Motivation Solutions’ VP of Loyalty Strategy Barry Kirk to share…

Gamification Needs More Than Points. It Needs Value. “You’re not going to get people to do something they don’t want to do by giving them points and badges. You have to think of Gamification as a way of amplifying an existing signal.” – Daniel Debow, VP of Work.com, a division of Salesforce.com. Debow was referring…

Customer support lines can be a nightmare for both customers and companies. Long wait times and serious problems can cause call centers to be ineffective and unhelpful. Although companies try their best to resolve issues quickly and effectively, many customers become frustrated and hang-up before receiving help. For businesses, this is a huge issue because…

Gamification is a proven method for motivating customers and employees. However, it doesn’t always work. In fact, a study from Gartner proposed that 80% of all gamified platforms will fail to meet business goals by 2014. How can gamification be touted as a powerful business tool if organizations are continually seeing poor results? In many…

Email marketing is still a very important and successful form of marketing and certainly has the potential to increase a business’ revenue if used correctly, the only problem is how to implement or optimize your email marketing campaign successfully in order to get the results you are hoping for. There are a number of key…

Anyone evaluating cloud storage and backup providers is bound to notice the complexity and variety of pricing models employed by different companies. Some providers charge based on the amount of storage needed, others on the number of devices you need to backup. An equal number seem to fall somewhere in between, with caveats as to…

Typically, gamification aims to promote interaction and create a more enjoyable experience for either your customers or your employees. Successful gamification makes seemingly mundane tasks more fun and emotionally involving. What are the benefits of implementing gamification? Gamification can have a wide range of fantastic results. If implemented correctly, gamification can increase your website traffic,…