B2B Marketing

Anyone evaluating cloud storage and backup providers is bound to notice the complexity and variety of pricing models employed by different companies. Some providers charge based on the amount of storage needed, others on the number of devices you need to backup. An equal number seem to fall somewhere in between, with caveats as to…

Typically, gamification aims to promote interaction and create a more enjoyable experience for either your customers or your employees. Successful gamification makes seemingly mundane tasks more fun and emotionally involving. What are the benefits of implementing gamification? Gamification can have a wide range of fantastic results. If implemented correctly, gamification can increase your website traffic,…

Prior to releasing its exclusive shows House of Cards and Arrested Development, Netflix made the decision to heavily promote both programs — pouring millions of dollars into TV, print and online advertising. Thanks to tremendous storytelling and strong marketing campaigns, each show proved to be a massive success. But when Netflix prepared to roll out its third original…

Lately, there has been a lot written about gamification and how it can lead to increased levels of engagement, whether it’s through motivating sales team to increase revenue, engaging employees to live healthier lifestyles, or incentivizing customer advocacy. Looking more closely at the customer advocacy aspect of gamification, you may be fooled into thinking that…