Culture

We’re all aware of the challenges that women face while working in the tech sector. But many of us are less aware of the difference our daily actions can make for women in the industry. Women in male-dominated industries are often more likely to seek out mentorship and coaching, have different employee benefits that appeal…

If you worked in an IT organization that was looking to upgrade its servers and data center strategy 10 years ago, you probably didn’t have much of a choice when it came to the chips and the underlying technology in the machines. Intel was dominating the market for server chips at the time with its…

For many people, a successful career doesn’t always lead to career happiness. There are a number of explanations for this disconnect, including ultra-driven and ambitious personalities, Imposter Syndrome and the feeling that you and your work are unnoticed or under-appreciated. In this episode of B2B Nation, we talk to Terry McDougall, a former corporate marketer…

It seems like there is a national holiday for anything and everything, but when we heard that October was National Cybersecurity Month, we actually got excited. What better way to celebrate than sharing some cybersecurity marketing awareness tips you can use year-round? Feel free to use any of these ideas to party-down awareness-style with your…

Volunteers make up the core of so many of today’s non-profit organizations. In fact, according to recent reports, an estimated 85 percent of U.S. charities have few to no employees, making the need for high volumes of volunteers crucial to remain competitive. While your volunteers help you work toward your mission, managing and tracking them…

Making connections with your donors is part and parcel with effectively managing your nonprofit’s fundraising strategy. Without an active donor community, your team can’t possibly expect to reach its goals and secure the gifts you need to achieve your mission. Even so, many organizations struggle to find ways to meaningfully connect with donors in person…

TechnologyAdvice has been ranked for the fourth consecutive year to the Inc. 5000 list of America’s Fastest Private Growing companies. Just one in ten companies have succeeded in remaining on the magazine’s prestigious list for that span of time. Making the list for four consecutive years, said Eric Schurenberg, president and editor-in-chief of Inc. Media,…

Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Below are some of the highlights from our conversation.* What is commercial messaging? “The active ingredient is commercial insight. It’s the spark, the catalyst for everything that’s going to go into…

Business speak is a language of idioms. Terms like paradigm shift and customer centric express (ostensibly) complex ideas with just a few words. Most of the time, business speak lives a pretty innocuous life. It serves as a vehicle for communicating esoteric ideas and occasionally sounds obnoxious. There’s also research that suggests business speak creates…

Our TA Expert Interview Series highlights a variety of B2B technologies through conversations with industry leaders, in collaboration with our Tech Conference partnerships. In each conversation we seek to uncover the story behind the technology and examine some of the innovation happening in business technology. Many of our conversations are with entrepreneurs and tech founders.…

As the General Manager of Interop, “the leading independent technology conference and expo designed to inspire, inform, and connect the world’s IT community,” Jennifer “JJ” Jessup knows exactly what makes tech conferences beneficial: the people. Whether an attendee, vendor, buyer, teacher, or keynote speaker, it’s the people who attend Interop and similar tech conferences who…

Encouraging business growth is one of the main advantages of going paperless. The benefits of a paperless office range from a more streamlined workflow, to increased operational efficiency. Below, we look at three ways in which getting rid of paperwork can result in better office communication: Expedite information sharing One of the first advantages that…

Training new employees can be tedious and ineffective. For many companies, there is an abundance of information that is boring and uninteresting, yet extremely important. To make it worse, an ineffective training process can waste money and time because outgoing employees won’t be able to effectively do their job. A great way to enhance the…