Category: Demand Generation
Demand generation is the strategic marketing approach of creating awareness and interest in a product or service to generate and nurture leads, ultimately driving customer acquisition and revenue growth.
4 Ways to Optimize Your Landing Page for Conversions
There are a number of factors that determine whether or not a website visitor converts into a lead. The visitor’s awareness of your brand is one. The value the visitor finds in your offer is another. But the landing page...
Does Your Sales Enablement Match the Modern B2B Experience?
Today’s B2B prospects are more informed about the solutions they’re researching than ever before. By the time they have a conversation with a sales professional, they’ve likely already consumed content, talked to colleagues, and read user reviews. Meeting the needs...
Is the RevOps Methodology Right for Your B2B Organization?
More and more B2B companies are adopting revenue operations, which some see as a strategy or as a framework for organizing marketing, sales and customer success teams. For our guest on this episode of B2B Nation, RevOps is a methodology....
How You Can Ensure Teledemand Leads Actually Convert
Everyone wants more high-quality leads, but many businesses neglect teledemand as a marketing channel due to preconceived notions and difficulty converting. For the majority of organizations, ignoring this channel is a mistake. Done right, telemarketing is a great way to...
Sales Enablement Strategies
In this episode of B2B Nation, we talk to Georgia Watson, an award-winning sales enablement expert from IBM, and Aimee Dunn, who handles the sales enablement function here at TechnologyAdvice. Our conversation touches on the essential skills for sales enablement,...
What’s Your No. 1 Revenue-Driving Tactic Today?
Remember the plan you had at the beginning 2020? It likely lasted less than one quarter. It’s been a year of upheaval and personal and professional stress for many B2B marketers, but it’s also been a year of opportunity. Marketers...
Mitigate Crisis Pipeline Reductions in 4 Steps With This Portfolio Calculator
We’re all well-versed in the ways that the COVID-19 pandemic has made things difficult on people in any industry, and B2B marketers have seen many of the same problems. While our job functions don’t qualify as essential like grocery, healthcare,...
Redefining KPIs: How To Evaluate Your Marketing Lead Programs As A Portfolio
Conversion rate feels like the most important metric that lead generation teams can measure. But if you only look at the conversion rate, you’ll only see part of the story. To truly understand the full value of each of your...
The Most Important Lead Metric You’re Not Tracking is PCPL: Pipeline Created Per Lead
As long as there have been sales teams, there have been complaints about the quality of leads. Sales teams can get bogged down in the day to day minutiae of calling, follow-up, emails, and LinkedIn messages, which can warp their...