4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent of B2B marketers say this is the biggest challenge they
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Aleks Peterson
August 13, 2015
Is the Marketing Qualified Lead (MQL) Dead?
Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads are one of the most important metrics marketers can measure. Why? Because these leads
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Jenna Puckett
August 5, 2015
Lead Nurturing Mistakes Everyone Makes and How to Fix Them
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales teams. Lead nurturing is about finesse, and mistakes in the process will derail the
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Zach Watson
July 30, 2015
5 Lead Nurturing Best Practices (and Worst Practices)
Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong nurturing programs produce 50 percent more leads at a third less the cost. That’s
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Aleks Peterson
July 6, 2015
Email Marketing vs. Marketing Automation: Is There a Difference?
The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound annual growth rate (CAGR) of over nine percent from 2015-2019. This increase in
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Jenna Puckett
June 18, 2015
How to Use Marketing Automation to Build Buyer’s Journeys
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences. Focusing on touchpoints — whether digital, in-person, on the telephone, etc. — may improve
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Zach Watson
May 26, 2015
3 Detailed Marketing Automation Examples
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both marketing and sales. It’s all too simple — and common — for articles on
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Zach Watson
May 14, 2015
5 Mistakes That Will Send You To The Spam Folder (Infographic)
Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as much as 23 percent of a company’s total sales, and our own research
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Aleks Peterson
April 30, 2015
Expert Interview: The Three Pillars of Effective Content Marketing
Kane Jamison, the Founder at Content Harmony, was a recent guest on the TechnologyAdvice Expert Interview Series podcast, and shared his insight on inbound marketing. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores the business technology landscape through
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Clark Buckner
April 28, 2015
The Advantage of Integrated CRM and Marketing Automation
This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ Ready to streamline and scale? A small business CRM is going to help you
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Guest Contributor
April 27, 2015
