B2B Marketing

As a marketer, how do you know what’s causing some of your pages to convert better than others? Is it simply a matter of people’s interests, or is it something to do with the way a webpage is designed? To find out, many marketers conduct website testing. Website tests come in a few different forms,…

Social media is an exciting and engaging aspect of your nonprofit’s online presence, but are you using it most effectively? Your social media presence can be leveraged for more than just posting pictures and updates: it can more strongly define your nonprofit’s identity to others, promote your fundraising campaigns and donation pages, and be a…

If you make money online, your website or app is your bread and butter. It’s one of the primary ways customers interact with your brand, and the experiences that they have in your app or on your site can make or break their decision to return to you or spend money with you at all…

We get this question every single day from different agencies and marketers wondering if they should change their reporting method. It’s a very reasonable inquiry. As a marketer, you create reports every month: fetching your data on each platform, copy-pasting those numbers into an Excel spreadsheet, and creating reports either for your boss or for…

In the past few years, we’ve all become more than familiar with gamification as we browse through business blogs or tune into podcasts. The gamification scene erupted around 2007-2010 with companies popping up left and right offering enterprises the next great way to engage their workforce. One by one, the market has shrunk with large…

The marketing software company HubSpot has risen to veritable kingship in just over 10 years of existence. Beyond making good marketing software, many consider the company a leading resource for content marketing strategy. If you aren’t one of the 15,000 companies that use HubSpot’s marketing, sales, and CRM platform, you’re probably one of the hundreds…

When it comes to social media, allowing employees to share and post on your B2B company’s behalf sounds a bit scary. However, in this digital age, employees are on social media, they are talking about the company they work for, and most likely doing so during company time. Instead of prohibiting the use of social…

Fundraising events have long been used to raise money for various causes and nonprofit organizations. But with evolving technology, there has been a movement toward more online solutions and fewer events. While online fundraising is great, it doesn’t fully replace events for all your fundraising efforts. However, there are ways to pair online and offline…

Ever since it’s been possible, large corporations have been using technology to automate marketing functions. This phenomenon made its mark on marketing technology in a number of ways. Early solutions were (and most still are) robust, feature-rich, and, consequently, complex and expensive. All these features made it hard for smaller companies to implement marketing automation.…

Dust off your smarketing personas, because we’re getting back to basics. Well, kinda, because customer segmentation is generally considered an “advanced” marketing technique, but it’s so effective (and easy to do!) that really it should be a basic tool in your smarketer’s toolkit. Once you have marketing personas or actual customers that you’re selling to,…

22 percent of addresses in your email list will die during the next year. Up to one-third of your subscribers will never react to your emails. Just accept it. No, this is not a marketers horror story, but real statistics. And now, while you read this article, dead email addresses are already doing their dirty…

If you’re not currently running an email campaign, you may have heard rumors that the era of email marketing is over. You may be asking yourself if email marketing is still worth it. If you’re on the fence about launching an email campaign, put your fears to rest: email marketing is definitely still worth it.…

Whether your website is primarily used for marketing, serving customers, or really anything at all, you should be carefully monitoring your Google Analytics account. That’s the best way to keep a pulse on your visitors – where they’re coming from, what they do while they’re on your site, and many other metrics. But this wealth…