Content Marketing
-
The 6 Stages of an SEO-Content Strategy
Great SEO content marketing can be one of the most effective ways to bring long-term, targeted traffic to your website. But many people hesitate to jump in because the process is a lot less clear compared to something like PPC advertising. The ROI of content marketing is harder to calculate and the results are slower…
-
How to Create a Social Media Content Calendar for Your Company or Organization
By now, you probably know the importance of social media. But have you ever sat there thinking, “What on earth am I supposed to post?!” Or…”Why does no one ever like our stuff?!” Yeah, we’ve been there too. It can be frustrating, no doubt. But whether you’re struggling with a lack of content or a…
-
3 Marketing Trends for Member Associations Keep a Close Eye on
If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up! So to help you out, here are three major marketing trends we expect to see more of in 2018 (and beyond): 1. Video…
-
A Step-by-Step Guide for Creating Your Content Management Workflow
Whatever industry you work in, your ultimate goal is to perform your duties in a proper and timely manner. When you have everything organized and structured, your work doesn’t have a spontaneous and chaotic nature. The truth is that this constitutes a real problem for many individuals and teams. So, it’s better to start any…
-
5 Quick Test Ideas for Your Email Campaign
Running email campaigns is easy. What isn’t easy, however, is making sure that every new campaign is better than the previous one. Whether you like it or not, to achieve this you have to get off the beaten path and try something new. Try out a different approach to see how your audience will respond…
-
A Tactical Guide to Marketing Experiments
When was the first time you used the scientific method? One of my earliest memories of using the scientific method was in elementary school. My 5th-grade teacher assigned my class a project to display at the science fair at the end of the year; the type of science fair where you had to get the…
-
Where Do Mobile Apps Fit into Your Marketing Plan?
It’s almost hard to believe that little over a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. Despite some grumblings…
-
How to Create Engaging Technology Content
Technology runs the world nowadays – everything from the noise cancelling headphones during your commute, automated electric cars, to your IoT home thermostat. We also have a plethora of choices that muddy the water of which product is actually best for us. That’s where marketing teams come in. To create engaging content is rather easy,…
-
The Relationship Side of Backlinking
By now you know the SEO drill. Almost all articles recommend incorporating a backlinking strategy to help build a stronger site and search presence. Some sites even have a step-by-step guide outlining different backlinking strategies to get links, but one thing many articles lack is how to manage the relationship side of backlinking, and more…
-
Infographic: The History of Gamification
When you hear the term gamification today, you probably think of software, elearning, and digital sales. And while gamification is certainly playing a starring role in today’s technological landscape, its roots stretch back all the way to the late 1890s. We charted the most important moments in the history of gamification to show you how…
-
Michael Brenner: Content Marketing is a Commitment, Not a Campaign
Michael Brenner, the CEO of Marketing Insider Group, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Below are some of the highlights from our conversation.* Content marketing isn’t new. It’s something we’ve been doing for a long time. “I talk about how marketing has a marketing problem. What I…
-
The Purpose of Repurposing Content
Amanda Nelson is the senior manager of AppExchange content and community at Salesforce and was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: Below are some of the highlights from our conversation.* Repurposing should be a best practice for every marketer. “You really don’t want to reinvent the…
-
The Art and Science of Brand Storytelling
Wendy Clark, the CEO of DDB North America, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In anticipation of 4A’s Transformation 2016 conference, we talk about several of the ongoing transformations in the marketplace today, including advertising and marketing, creative media, and customer interactions. Below are some of the highlights from our…
-
Expert Interview: The Three Pillars of Effective Content Marketing
Kane Jamison, the Founder at Content Harmony, was a recent guest on the TechnologyAdvice Expert Interview Series podcast, and shared his insight on inbound marketing. The series, which is hosted by TechnologyAdvice’s Clark Buckner, explores the business technology landscape through conversations with industry leaders. Kane joined Buckner to discuss effective content marketing tools and best…
-
How To Use Marketing Automation To Improve Content
This is a guest post from Scott Solomon, the Content Marketing Manager for eZ Systems, a global provider of open source CMS software. He has extensive experience covering topics related to content strategy and management, mobile technology, and other topics related to marketing technology. _____ If content is king, then marketing automation is the king’s…