B2B Marketing
-
12 Things Your Field Service Company Website Should Have to Convert More Prospects
If you’re a field service company, chances are that the last thing on your priority list is creating a sustainable web presence — and you’re not alone here. However, there are some simple steps you can follow to let your website stand out from the competition.Here are 12 things your field service company website should…
-
3 Marketing Trends for Member Associations Keep a Close Eye on
If there’s one constant in the marketing world, it’s change. Tactics, trends, and best practices are ALWAYS evolving, and we’ll be the first to admit, it can be hard to keep up! So to help you out, here are three major marketing trends we expect to see more of in 2018 (and beyond): 1. Video…
-
5 Quick Test Ideas for Your Email Campaign
Running email campaigns is easy. What isn’t easy, however, is making sure that every new campaign is better than the previous one. Whether you like it or not, to achieve this you have to get off the beaten path and try something new. Try out a different approach to see how your audience will respond…
-
6 Ways to Improve Your Social CRM Database
Data has become as ubiquitous as the air we breathe. Indeed, it often feels like companies are choking on it. IDC forecasts that the amount of data the world creates and copies in 2025 will reach 180 zettabytes. I’d never heard of a zettabyte before. It’s big. A trillion gigabytes big, if that helps you…
-
A Tactical Guide to Marketing Experiments
When was the first time you used the scientific method? One of my earliest memories of using the scientific method was in elementary school. My 5th-grade teacher assigned my class a project to display at the science fair at the end of the year; the type of science fair where you had to get the…
-
Where Do Mobile Apps Fit into Your Marketing Plan?
It’s almost hard to believe that little over a decade ago, the Apple app store first launched. It was something brand new and completely revolutionary to the market. The figures backed that up, with 10 million apps downloaded in the first weekend alone. Fast-forward to 2018 and apps are still performing strong. Despite some grumblings…
-
CRM Email and Reporting Best Practices
Have you ever found yourself inundated with advertising emails, only to decide to send these pesky messages to the spam box? Chances are you have. And if you filter your email it would be silly to expect customers not to do the same. We are constantly being assaulted by bland, junky marketing messages, and the…
-
Competitive Analysis: How to Spy on Your Competitors’ Customers
Perhaps one of the toughest things almost every fledgling entrepreneur has to wrestle with is the fact that, quite simply, their idea isn’t as unique as they initially thought it was. Put into perspective, with over 125 million small businesses active all over the world, that “one in a million” idea has likely been replicated…
-
Dawn of the Chatbots: What Do Consumers Want and Expect?
Unless you’ve been living under a rock (or in a wifi deadzone) for the past few months, you’ll no doubt realize 2018 will be a year of massive technological hype. Whether it’s artificial intelligence, blockchain, augmented reality, or chatbots, you’ll likely have seen endless articles about how each will fundamentally revolutionize the industry in which…
-
The Relationship Side of Backlinking
By now you know the SEO drill. Almost all articles recommend incorporating a backlinking strategy to help build a stronger site and search presence. Some sites even have a step-by-step guide outlining different backlinking strategies to get links, but one thing many articles lack is how to manage the relationship side of backlinking, and more…
-
6 Marketing Tips for Any Field Service Company
Marketing your field service company can seem like a foreign notion. Let’s break it down into 6 tips that can help your business continue to grow. 1. Know your market Understanding your customer is the first step to developing a strategic marketing plan. You can ask these two questions to help determine groups that you…
-
7 (Good) Ideas for Your Next Email Blast
The email newsletter isn’t dead, but the way companies use email is evolving. Many of us who strive for the ever-elusive inbox zero consider email inboxes like another To Do list, making us quick to archive or file away junk emails that don’t require a response. Email newsletters often fall into this category. So how…
-
5 Simple Rules to Successfully Scale Your Email Outreach
If there is one thing marketers will tell you about email outreach, it’s this: successful outreach requires volume. You can’t just send 5-10 emails a day and expect to land that vital introduction or golden speaking gig. For any measurable success, you’ll have to send dozens, maybe even hundreds of messages per day. At that…
-
Holiday Email Marketing Campaigns: The Dos and Don’ts
While you need to plan well for your email campaigns all year round, you need to take extra care and ramp up your email strategy during the holidays as it is the best time to make the most out of your business. To bring the feel of the holiday season in the emails you send…
-
Infographic: The History of Gamification
When you hear the term gamification today, you probably think of software, elearning, and digital sales. And while gamification is certainly playing a starring role in today’s technological landscape, its roots stretch back all the way to the late 1890s. We charted the most important moments in the history of gamification to show you how…