B2B Marketing

Video content is the most important and impactful way brands can engage with their customers in 2022. Don’t believe me? Log into your favorite social media platforms and investigate. Wyzowl recently reported that 84% of people have been convinced to buy a product after watching a brand’s video. That tells us two critical things about…

Building a community is one thing, but knowing whether it’s working is another. Now that you know what a community is and how to create one, we’ll dive deeper into how to measure a community’s success. The SPACES Model for Setting SMART Business Goals In David Spinks’s book, The Business of Belonging: How to Make…

Online storytelling has evolved significantly since the early days of the Internet. Written documents and web pages continue to give way to social snippets, audio content, and video. But for many B2B software vendors, their customer stories haven’t kept up. In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager…

Building community is easier said than done, but we’ve compiled strategies to get started. In case you missed it, the first piece in this series defined community as a marketing strategy that augments and scales your company’s existing marketing efforts. However, the crucial difference between traditional marketing efforts and building community is that the latter…

The case for using social media to promote a B2C product or service is pretty clear at this point, but the value of social media isn’t as obvious for B2B businesses. If your B2B company isn’t currently active on social media — but you’re wondering if you should be — know that there’s a lot…

For decades, businesses hired famous people like actors and athletes to work as the face of their brand and influence their target markets. It was largely a one-way relationship because that’s how the media worked at the time. Influencer marketing is a new twist on the idea for a new medium. Online influencers aren’t famous…

LinkedIn is a powerful platform for businesses of all sizes. It can be used to build relationships with potential customers, promote products and services, and even recruit new employees. Businesses especially love to use LinkedIn for B2B marketing campaigns, and one of the most effective ways to use LinkedIn is through community-based marketing. Read more:…

One of the big trends in B2B marketing right now is using a true demand generation strategy built on content and distribution to raise awareness among buyers, even if they aren’t currently in market. This “pull” strategy will bring you qualified visitors if it’s well planned and executed. But what happens next? For some businesses,…

Effective landing page copy is an important marketing component that can drive business growth if done correctly. Did you know that Moz generated up to $1 million with a single landing page and a strong call to action (CTA)? Even if you don’t generate that amount of revenue in your campaign, landing pages are still…

Customer loyalty and rewards programs might seem like a tactic best suited for credit cards and coffee shops, but any organization looking to improve its customer retention and grow its brand can benefit from a loyalty program. In this episode of B2B Nation, we talk to Valerie Smyk, chief revenue officer of Kangaroo Rewards, about…

The old financial services model, which relied heavily on bank branches and paper checks, is quickly disappearing in favor of cashless, contactless payments. Even credit cards, which traditionally required a piece of plastic in your wallet, are now saved in web browsers and created on the fly for certain purchases. Leading the charge into this…

Broadly speaking, influencer marketing means using someone who is influential — i.e., someone who can drive others’ purchasing behaviors — in a particular niche to market your product. This practice has really taken off on Instagram in recent years in the form of lifestyle influencers selling B2C merchandise like makeup and clothing, but it’s gaining…

By using a data center-as-a-service, organizations can access additional computing power without spending a fortune. Businesses have started using DCaaS (data center-as-a-service) as a way to deal with the limitations of their on-premises infrastructure or to host and manage non-core applications (such as human resources, data processing, and more). Accessing a DCaaS allows businesses to…

Managed service provider (MSP) software is an IT service platform that manages a predefined set of services for clients, such as IT, HR, and data storage. It works as a virtual assistant that can be tailored to perform any customizable set of functions. The more complex the IT environment, the greater the need for a…

The “Great Resignation” has everyone talking about career goals, skills development, and job opportunities. With so many people moving around within industries or moving from one career path to another, there’s a lot of demand for skills training, which, like everything else these days, is increasingly taking place online. Brian Finnerty is the VP of…