B2B Marketing

People don’t remove their B2C hats when they’re researching products in their business life. That’s why B2B marketers are often reminded that some of the tactics and platforms that have the “B2C” label deserve a look in B2B marketing. It’s all marketing to people, after all. But B2B purchases are still made by a committee…

A digital marketing dashboard pulls data from multiple sources, including website analytics, social media, digital advertising, and email campaigns in real-time and displays it in a single location.

Content marketing is one of the most popular and effective marketing tactics in B2B, but has the content evolved to keep up with the audiences? Experiences and interactivity are more commonly found in B2C marketing efforts where the audience is large and the resources are often more plentiful than in the B2B space. It’s simply…

One of the steepest challenges facing any business is mapping out a marketing budget. In today’s crowded marketplace, drilling down on what channels to focus on, what metrics to aim for, and which technology tools to use to support the business’s growth creates a monumental yet pivotal set of decisions. These challenges are especially pronounced…

Software developers are the builders in their organizations, and like a lot of builders, they feel strongly about their tools. You can’t market to software developers the way you market to senior business leaders. Developers are more hands-on. They like to try before they buy. And marketing to software developers often means taking a bottom-up…

[vc_row pix_particles_check=””][vc_column][vc_column_text] Customer buying behaviors are constantly changing, even without the involvement of outside factors like a global pandemic or new technology. While some marketers get frustrated with these changes and revert back to mass marketing techniques, businesses that stick with their data-driven marketing strategy can actually see double-digit increases in sales numbers. In order…

Whether you call it organic marketing or inbound marketing, strategies that bring prospects to your brand in search of a solution to their problem stand in contrast to outbound strategies that are usually more costly. As B2B marketers pivot from lead generation to demand generation, organic and inbound tactics are gaining traction once again. Creating…

Video content is the most important and impactful way brands can engage with their customers in 2022. Don’t believe me? Log into your favorite social media platforms and investigate. Wyzowl recently reported that 84% of people have been convinced to buy a product after watching a brand’s video. That tells us two critical things about…

Building a community is one thing, but knowing whether it’s working is another. Now that you know what a community is and how to create one, we’ll dive deeper into how to measure a community’s success. The SPACES Model for Setting SMART Business Goals In David Spinks’s book, The Business of Belonging: How to Make…

Online storytelling has evolved significantly since the early days of the Internet. Written documents and web pages continue to give way to social snippets, audio content, and video. But for many B2B software vendors, their customer stories haven’t kept up. In this episode of B2B Nation, we talk to Michael Sciano, Sr. Customer Marketing Manager…

Building community is easier said than done, but we’ve compiled strategies to get started. In case you missed it, the first piece in this series defined community as a marketing strategy that augments and scales your company’s existing marketing efforts. However, the crucial difference between traditional marketing efforts and building community is that the latter…

The case for using social media to promote a B2C product or service is pretty clear at this point, but the value of social media isn’t as obvious for B2B businesses. If your B2B company isn’t currently active on social media — but you’re wondering if you should be — know that there’s a lot…

For decades, businesses hired famous people like actors and athletes to work as the face of their brand and influence their target markets. It was largely a one-way relationship because that’s how the media worked at the time. Influencer marketing is a new twist on the idea for a new medium. Online influencers aren’t famous…

LinkedIn is a powerful platform for businesses of all sizes. It can be used to build relationships with potential customers, promote products and services, and even recruit new employees. Businesses especially love to use LinkedIn for B2B marketing campaigns, and one of the most effective ways to use LinkedIn is through community-based marketing. Read more:…

One of the big trends in B2B marketing right now is using a true demand generation strategy built on content and distribution to raise awareness among buyers, even if they aren’t currently in market. This “pull” strategy will bring you qualified visitors if it’s well planned and executed. But what happens next? For some businesses,…